Before we have MOXI, we are children with experience to learn and ground to familiarize ourselves. It is in sharing spirit that we introduce to our mightiest followers, a new line of Moxi Roller Skates made specifically for them to express themselves from the inside, OUT! We call them what they are, the SPARK to ignite a new generation of Moxi.
The minds of today's children have never been so encouraged to be open and choose. Giving them choices to change is a more forward approach than choosing for them and asking them to wait to grow for change.
SPARK allows youth roller skaters to be able to change the look and style of their roller skate in two ways; from the INSIDE & OUTSIDE
From the INSIDE: They are see-through clear allowing the skater to change it up simply by changing their socks, embracing the freedom to change the look of their roller skates, every single day.
From the OUTSIDE: We offer them a different jacket of protection to fasten to their boots to change the look of their skates and allowing them to personalize or advertise their favorite characters, prints and colors. This enables us as manufacturers a more affordable way to keep up with the always changing tastes of children and a less committal way to team up with children's favorite characters, movies, youtube stars, etc.
TARGET MARKET: Children ages 5 and up
PRODUCT: roller skates (6 skus) ($69. retail) with jackets (many skis for aftermarket sales) ($10+ depending on fabric) + wheels (on assembly-only)
BOOT FEATURES: CLEAR quarters/tongue and backstay, velcro cinching, heel, slit/pocket opening tongue to put things inside
SIZING: six sizes only (Size 10/27, 11/28, 12/29, 13/31, 1/32, 2/33, 3/34)
BOOT JACKET proprietary design to stretch over boots; hologram series, glitter series, neon series, prints, etc.