Diversity and Ethics In Public relations

What is diversity and why is it important?

“Diversity is often a moral goal; it can be a regulatory requirement; it improves the organization’s public image; it attracts the best employees; it improves decision making.” (47)

Organizations should seek diversity in strategic communication staffs, sources of information, and target audiences

Diversity can be linked to a company's bottom line; Consumer transparency; Retaining diversity at all levels (employee programs); Regular trainings; Conduct regular assessments (pay, benefits, work culture, etc.)

5 guidelines to show appreciation for diversity (48):

  • Balance personal pronouns (he/she)
  • Avoid words that unnecessarily define relationships (wife, husband, parents, children) as they exclude people without those relationships
  • Know dates of major religious holidays and events
  • Don’t describe individuals by race, ethnicity, religion, age, sexual orientation or physical or mental characteristics unless relevant to the document’s purposes
  • Apply quest for inclusiveness to photographs and visual representations of individuals

Ethics in the workplace

“Ethics are a combination of values and actions… being ethical means acting on our values.” (42)

“An ethics code establishes guidelines for behavior. Ethics codes go beyond legal codes and into the sometimes confusing world of right and wrong.” (42)

“We can never be truly happy unless we act on our values” (42, referencing Aristotle, Immanuel Kant and John Stuart Mill)

Challenges to ethical behavior: dilemmas, overwork, legal/ethical confusion, cross-cultural ethics, short-term thinking, virtual organizations (44)

Key values of ethical strategic writing: honest documents, complete documents, timely documents, fair distribution of documents (45-46)

Let's look at some examples

Diversity at Starbucks

What it doesn't look like

Ethics in Artificial Intelligence

"Most AI adopters – which now account for 72 percent of organizations globally – conduct ethics training for their technologists (70 percent) and have ethics committees in place to review the use of AI (63 percent)"

"Walking the walk" of ethical behavior

You ask your friend who works at the local newspaper to cover your event before it’s announced to others.

Do you go to lunch with the news director at the television station and buy them lunch after asking if they’ll feature your organization?

You say no to taking on a client that supports something you are personally against.

Would you do something unethical if the end result is the most beneficial for your client?

Should your company take on clients that are in competition with each other?

You hear a colleague make a negative slur against another racial or ethnic group. Do you address it?


Created with images by rawpixel - "african agency american" • Clem Onojeghuo - "what a colourful smile" • Omar Lopez - "Three friends and peace sign" • rawpixel - "untitled image" • Arif Riyanto - "A man who writes code" • Chinh Le Duc - "untitled image" • Ebi Zandi - "Sina" • Couleur - "sculpture bronze figure" • Jens Johnsson - "untitled image" • Thought Catalog - "Best friends in summer on the beach girls" • congerdesign - "magic cube patience tricky"

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