Now that we’ve confirmed the way you feel about real estate sales relationships is the same as us, it’s time to have a serious conversation.
Every real estate marketing expert tells agents new and old that they need to be focused on content marketing, SEO, and search ads so that people going through the home selling process can find you.
We won’t tell you that any of these things are bad (because they’re not)...but they definitely don’t work to the same extent that they used to.
See, when Google first came about, real estate agents and brokers could easily rank for all kinds of keywords by just stuffing their websites with the right words.
But Google’s search engine ranking “algorithm” has changed 600 times per year, every year, since then...for a frame of reference, that’s nearly 2x per day.
How often has your website changed in that time? Maybe 3 or 4 times?
In order to rank highly for the terms you care about in today’s environment, you need mobile-friendly pages, costly servers that make your website SUPER fast, frequent updates, and unique, SEO friendly content (which means no more keyword stuffing).
To make things worse, you’re not just competing against local websites...you’re up against national and even global blogs who are more dialed into home seller needs and steal the Google traffic you’re hoping to acquire.
What does this mean for you?
Well, I'll just paste the picture from Chapter 1 again...
It means that if you want ANY chance at convincing home sellers that you’re the guide they’ve been looking for, you need to move IN FRONT of the Google search.
And I’m NOT talking about placing ads to put you at the top of the search results…
You need to connect with people before they start searching...before they know the questions they want to ask Google.
But how do you do that?
That’s where we’d like to introduce you to The Moving Zone