Scare Kingdom Scream Park is one of the UK’s leading horror attractions, drawing in visitors year round for a series of experiences designed to thrill! They came to us in July 2014 and asked us to take over their press, social media channels and marketing with one clear aim – get bums on seats!
How we did it
A visually terrific client to work with, getting their (many) stories out there allowed us to create provocative PR campaigns, employ successful social media strategies and have some fun with photography and video, as well as delve into print and online media, radio and television. From locking a national newspapers journalist in a coffin for a night, to running and executing a national competition, we did it all. We secured a spot on local televised news for the scream park right in the heart of the Halloween season, as well as having them mentioned on multiple radio stations, garnering countless pieces of news coverage in the process. We even threw some familiar faces into the mix, bringing soap stars round the park and having reality TV filmed here, all creating yet more fantastic newsworthy content.
All in all, the Halloween season was a scream – and the stats back us up. As well as coverage in The Independent, Daily Star and Heat Magazine, alongside hoards of local snippets online, offline and on radio, they were also featured on BBC1’s North West Tonight and MTV’s hit reality show Geordie Shore. The Twitter account we created garnered nigh-on 1000 followers, the Facebook account gained over 4,000 likes and most importantly ticket sales increased 10% on last year. Needless to say, the park wiped the floor in terms of share of voice in the media for the North West region against competition, and shot up to third in the UK, ranking just behind Alton Towers and Thorpe Park. The campaign was so successful in fact, that they have invited us back to work with them on an on-going basis.