GEOFWULF [PIAS] Press and Promotions

Dream pop. A shimmering silver pool of joyful sunshine-rock. Gauzy synths carrying the listener away on a dreamy tide of confessional lyrics. Hazy, sun-soaked tones and weightless, beach-dwelling melancholic guitars... All accurate assessments of Geowulf’s debut singles, ‘Saltwater’ and ‘Don’t Get You’, but somehow these descriptors don’t quite cover the essence of Star and Toma’s unpretentious brand of gentle pop. There’s something organic and honest here that deserves to be explored as Geowulf grow beyond the realm of the tastemaker into an act with an international fan base and success on a global scale.

With this first necessary hurdle of early-door tastemakers already cleared, Geowulf are poised to bring new fans into the fold. This fresh support will inevitably be helped along by the sync of ‘Saltwater’ with Corona in the US, but it will also be fostered via press and promotion. We suggest a slow-burn approach, steadily and organically building Geowulf’s profile via staggering events, assets, features and all other props available to us to grow anticipation for the band’s debut album. With the proposed timeline in place, we have space to do this with a depth of thoughtfulness and care that is generally not plausible on a debut release.

Friends since childhood, Star and Toma grew up on Australia’s Sunshine Coast, giving some credence to the “sun-soaked” disposition of their work. They now live nomadic lifestyles, moving between the major capitols of Europe; London, Berlin, Stockholm, Paris, Copenhagen. It sounds glamourous, but Star and Toma aren’t concerned with glamour – they are simply artists hoping to make a living off the fruits of their hard work, and this honest labour of love shines through their music, sweeping listeners off their feet in the process.

Geowulf have maintained a consistent musical presence since the release of ‘Saltwater’ last summer, with fans declaring Geowulf essential listening to help ease them into the winter months. 2017 will see Geowulf release new music through each and every season in the lead up to their debut album, giving those melancholic types a full year of summer where they can stay sun-soaked and weightless in their beach-dwelling dreams.

National Press

Print Press

In print, our targets include major music press, fashion and lifestyle media, freesheets and broadsheets. We will focus on introducing features and single reviews or playlists, especially in broadsheets for maximum exposure. Additionally, we will pitch news stories, live previews and live reviews to journalists and editors.

Aesthetica, Balance, BEAT, Crack, Dazed & Confused, DIY, DORK, Elle, Grazia, Hunger Mag, i-D, I Paper, London in Stereo, Loud & Quiet, Mojo, Music Week, NME, Q Magazine, Rollacoasta, Shortlist, Stylist, The Evening Standard, The Guardian, The Guardian Guide, The Metro, The Observer, The Skinny, The Sunday Times Culture, The Telegraph, The Times, Time Out, Vogue, Wonderland

Online Coverage

Online, we want to continue to foster support from hypemachine and tastemaker outlets with each new asset we roll out. We will also aim to organize two or three long-form pieces of the "introducing" variety in addition to more creative features and sessions, which will complement content running in print. Further discussion about what form premiers and asset roll-out will take needs to be had with the international team.

ASOS, Billboard, Brooklyn Vegan, Clash, CMU, Complex, Consequence of Sound, Crack in the Road, Dazed Digital, Disco Naiveté, DIY, Drunken Werewolf, Earmilk, FACT, Gigwise, Glass, Gold Flake Paint, i-D Online, IMPOSE, LondonontheInside, Nialler9, Noisey, Nowness, NPR, Nylon, Oki Ni, Paper Mag, Paste, Pigeons & Planes, Pitchfork, Pop Justice, Pretty Much Amazing, Refinery29, Self-Titled, Spin, Stereogum, The 405, The Fader, The Independent, The Line of Best Fit, The Pool, The Quietus, Topshop, Wonderland, Under The Radar

[PIAS] UK PRESS AND PROMOTIONS TEAM

Our promotions team at [PIAS] work closely with our in-house and Coop labels, consistently delivering results across wide range of projects, from established acts (Pixies, Ghostpoet, Father John Misty, Ride, Crystal Fighters) to new artists (Fat White Family, Nick Hakim, Anna Meredith, Margaret Glaspy, Claptone) as well as catalogue and compilation releases. Our breadth of knowledge and expertise means all potential bases are covered and every musical style can be catered for.

Our team cover promotional activity across radio, press, streaming, online and TV, and by being under one roof, benefit from an open forum where ideas are exchanged and campaign approaches constantly re-analysed in order to maximise results. Rather than hiring an individual, with the in-house option you get a team of dedicated experts working together during and in between album and single cycles.

Our in-house label managers are a big part of why we work so effectively. Having them in such close proximity ensures any issues are dealt with quicker and details are shared instantly when needed. Having this set-up ensures a clear and precise flow of information that benefits the whole team.

Each campaign is treated individually with the wider company’s strong independent ethic flowing through the department. Ideas and requests from artists and managers are taken in to consideration at every juncture in order to help deliver the best possible results

Head of Promotions: Josh.Nicoll@pias.com

Senior Publicist: Paddy.David@pias.com

Senior Publicist: Kathryne.Chalker@pias.com

National Radio Plugger: Luke.Ellis@pias.com

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