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Power of Media to spread News Quickly By: Ekaansh

I'm sure many of us get our latest current world updates and sports updates through social media, especially through Instagram. Why is that? While scrolling through our feed and checking out the updates about the world, we don't necessarily think about the power of media and how quickly all types of news can spread through Instagram and other social media platforms. Today I will be primarily talking about Instragam, the power of media, and the influences it can have on readers.

Instagram is one of the most used social media platforms in this generation across the globe. It is used everywhere and by everyone, from students in middle school to well-known celebrities and politicians. Because of this wide range of users of Instagram, news in politics, sports, etc, can spread incredibly fast. Globally there are around 1 billion users of Instagram. In a recent survey done by Forbes in America, they found out that over 50% of people surveyed get their news through social media, including Instagram. They also found out that there is a 57% increase in traffic on social media. This clearly indicates how news and latest updates can spread through Instagram and social media incredibly quickly. Reliable news sources such as CNN and BBC, have around 15 million followers and 18 million followers. which means that reliable news sources are available on Instagram, with millions of followers which leads to news spreading faster.

The Power of Media is something unimaginable. News, updates, images, videos can spread in a blink of an eye, well why is that? This is because of the number of people there who are active on social media. Around the world there are around 3.78 billion social media users active in 2021 according to Statista. Oberlo says, "It is also 920 million more than the number of social users in 2017, which represents a whopping 32.2 percent jump". This clearly represents how fast the increase in users gets through time which can lead to news spreading around much faster. A simple example of this is the death of Osama Bin Laden, and that news spreading incredibly quickly. According to an author at Sysomos, they tracked the spread of the news through just Twitter and found out that in just 1 hour since the first leaks of the death of Bin Laden, there were more than 277,000 news updates on Twitter regarding this topic. This news spread through Twitter more than it did through TV news reporters.

In conclusion, it is clear how media, especially social media, has great power in society today. As seen by the example presented above, important current events like the death of Osama Bin Laden can spread through social media (Twitter in this case) faster than it does through regular TV media. As technology advances more and more, people start relying on technology and media to dictate their lives. In this day and age, to stay updated with the world, the easiest and fastest way is through social media, and remember media has more power than you can imagine. 

Works Cited:

Resnick, Brian. “On Twitter, Fake News Spreads Faster than the Truth.” Vox, Vox, 8 Mar. 2018, www.vox.com/science-and-health/2018/3/8/17085928/fake-news-study-mit-science. Accessed 30 May 2021.