There are four parts to what the Institutions do: Production, Distribution, Exhibition and Regulation.
The production company's job is to develop the script, choose directer/cast/crew and pitch the idea of the film to the distribution companies. We chose for our production company to be called RED BALLOON PRODUCTIONS.
RED BALLOON PRODUCTIONS was chosen as we thought that the idea of having 'balloon' in the name would link to a convention of relating horror films to children's toys or interests. It would also relate to the child that appears in our sequence. The 'red' part of the name helps to imply fear as the colour red often has connotations of blood and danger.
A distribution company is a large institution that will fund the film. There 3 types of distribution companies: Major (Hollywood level. "The Big Six" are examples of this, including Disney, Warner Bros, Universal, Fox Searchlight, Paramount and Columbia), Major/Minor (includes, Lionsgate Films and Metro - Goldwyn - Mayer Pictures) or Independent (Pinewood Pictures).
For our film, we used an independent distribution company as they specialise in smaller scale films that would attract a niche audience. The horror genre, especially psychological horrors, only appeal to a small demographic so we wanted to chose a company that would be able to make sure that we specifically target this audience.