DTLA LIFE MAG ® was created in January 2014 by long term Downtown Los Angeles resident, real estate agent and marketing consultant Alex LiMandri to promote the Downtown Los Angeles (DTLA) lifestyle. The online publication's mission is to connect residents, visitors, business owners and workers with news and happenings in the area.

DTLA LIFE MAG ® is an the only online lifestyle publication for the affluent and the aspirational socially sophisticated readers. It was created for the DTLA residents and visitors, through a format that’s uniquely fast-paced, modern, uber-local and highly relevant yet not pretentious. The editorial is interesting, simple, inspiring, educational, fun and allows the readers to feel a part of the DTLA scene.

Reflecting the landscape of modern media and the way today’s consumers access and enjoy news, DTLA LIFE MAG ® combines slick, smart, trendy content with bold, beautiful imagery. The stories come from real people, who LIVE, WORK and PLAY in DTLA.


DTLA LIFE MAG ® features new local businesses, art exhibits, exciting events, profiles, and real estate news coming to life in the following categories:

NEW KIDS ON THE BLOCK: An overview of new retail, bars, restaurants, galleries and businesses

ENTERTAINMENT: A selection of concerts, shows, art gallery openings, and special events happening in DTLA

ART SPOTLIGHT: A feature on an artist or an art exhibition in a Downtown LA gallery

DESIGN: Ideas for your urban lifestyle by our designer professionals

FASHION: A fashionista focused article about what to wear, where to shop and a Downtown LA story from store owners, fashion icons and celebrities

THE WORLD IS A SAFE PLACE ® : A community driven feature to help the neighborhood. Doing good is one of the focus of DTLA LIFE MAG ®

SPECIAL FEATURES: There's always something special and interesting going on in Downtown LA, and we are here to inform our readers about all the great things happening

NIGHTLIFE: Downtown LA has, without a doubt, the best nightlife scene in the city. Amazing clubs, the coolest bars, incredible innovators and influencers, fantastic festivals, and amazing venues, will have no secrets for our readers

TRAVEL: We live in a big small world. On occasion we share a destination experience as a quick reminder that exploring different cultures and places makes us who we are

PETS: Downtown LA residents love their pets. They are part of the community and we provide pet lovers' information from vets and pet specialists in return for their unconditional love.

REAL ESTATE: The renaissance of Downtown LA happened when developers started to convert historic buildings to luxury condos and apartments. We have been helping thousands of new residents to find their new home since 2000. Loft living, luxurious interiors, creative spaces, jaw-dropping views, with the best in design, art, technology and trends. From real estate to invest or live (and love) in, spaces to stare at and retreats to escape to, don’t make a move without consulting us.


DTLA LIFE MAG ® is distributed to 91,500 + verified subscribers via a weekly newsletter. Our contributors' Social Media outreach is more than 2 Million potential impressions.

  • 91,500 + online subscribers
  • 1,200 average printed copies ordered
  • 2 Million potential social media impressions

Our readers are trendsetters, creative people and young adults that love to shop, dine out, travel, and are living an urban lifestyle.

  • $98,000 average median income
  • 66% are between the ages of 23–44
  • 79% have earned a college degree or higher
  • 56% work in creative, fashion & entertainment industries
  • 47% Male
  • 53% Female
  • 93% US based
  • 88% Los Angeles Residents
  • 73% Downtown LA movers and shakers
  • 54,200 monthly average unique readers
  • 287,000 monthly average openings
  • 87% share rate
  • 11 minutes average spent per visit
  • 12 links click-through average per reader monthly
Social Media

DTLA LIFE MAG ® post articles through its intensive influential social media audience.

  • 10,000 + facebook likes
  • 74,700 + twitter followers
  • 29,400 + instagram followers
  • 9,900 + of linkedin direct connections
Partnership Opportunities
  • Advertising: Online publication, newsletters, website placement
  • Announcements: Social Media, newsletters, blog posts
  • Trade Marketing: Multiple opportunities for marketing and promotion trading services
  • Events: Guest list management and event production
Advertising Rates
  • Magazine Full Page 8.5 x 11: $500/ad
  • Magazine Hall Page: $300/ad
  • Magazine 1/4 Page: $200/ad
  • Newsletter insert (Photo + Paragraph + web link redirect): $250 each
  • Website Dedicated Page: $5,000/year | $500/month
  • Website Front page Parallax (full width advertising + Call for action button): $500/month
  • Website rotating banner: $200/banner/month
  • Social Media Posts: $100/post
  • Advertorial Magazine Article (4 Pages): $500/article
2017 Publishing Calendar
  • JANUARY 2017: Deadline December 20th, 2016
  • FEBRUARY 2017: Deadline January 20th, 2017
  • MARCH 2017: Deadline February 20th, 2017
  • APRIL 2017: Deadline March 20th, 2017
  • MAY 2017: Deadline April 20th, 2017
  • JUNE 2017: Deadline May 20th, 2017
  • SUMMER 2017: Deadline June 20th, 2017
  • SEPTEMBER 2017: Deadline August 20th, 2017
  • OCTOBER 2017: Deadline September 20th, 2017
  • HOLIDAYS 2017: Deadline October 20th, 2017

Issue schedule and advertising rate can be modified at any time


A percentage of proceeds goes back to the Downtown LA preventing homelessness organizations such as: United Way of Greater Los Angeles, PATH, Home for Good, Chrysalis, and others like Children's Hospital.

Alex LiMandri | (213) 447 4080 | alex@dtlalife.com
Created By
Alex LiMandri

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