LEAP Media Solution’s approach to audience growth is driven by the simple premise that high opportunity segments can be identified and targeted based on a variety of meaningful criteria including geography, demography, transactional behavior, channel preferences and contact history.
At the heart of the LEAP methodology is a powerful marketing database and campaign management solution that allows us to integrate various sources of internal and external data – and re-engineer your disjointed marketing projects into a cohesive, systematic and intelligent process for audience management.
We call this approach the “Targeted Growth Model” – and it is based on a series of well-tested analytical processes that are readily adapted to the strategic audience initiatives of our coalition partners.
In the Targeted Growth Model, resource investments can then be specifically allocated to those segments demonstrating maximum potential for growth and profitability. It’s all about the ROI.
The effectiveness of this approach is validated in the LEAP coalition performance metrics that demonstrate "High-Value" prospects are 5x more likely to respond to subscription offers relative to the overall market. Once acquired, these customers are also more likely to retain, resulting in optimal marketing investment.