Build your Fundraising Business inside secrets for supplier success

Hi, I'm Mandy Weidmann, Australia's 'Fundraising Whisperer' and the owner and editor of the Fundraising Directory. I am passionate about saving fundraising volunteers from having to reinvent the wheel all of the time!

Apart from publishing the Fundraising Directory, I have also written the Practical Fundraising Handbook for School and Club Volunteers, often talk all things fundraising at conferences and reach an audience of tens of thousands every week. Read the story here of how I came to become the Fundraising Whisperer.

Here I have put together some resources for fundraising suppliers and those thinking of offering a product or service in this sector. My staff and I are happy to offer our thoughts on how you can optimise your program and how to connect with this uniquely wonderful but tricky sector.

Our aim is to provide advertising that generates a return on investment - this isn't always achieved by offering an expensive package! We like to work with you to figure out what that value looks like for your business so we can work with you over the long term.

We hope you find our eBook and video series helpful!


Build Your Fundraising Business eBook

This 27 page guide has been put together to share years worth of experience working with fundraising suppliers across Australia.

Topics include:

  • Do I have the right product for fundraising?
  • What profit margins do I need to offer?
  • How do I structure my offer?
  • What support can I give?
  • How do I test my offer?
  • How do I market my offer?

7-part Video Series - 'Insider Secrets for Supplier Success'

We have put together this series of videos to help you navigate the school and club fundraising landscape in Australia. Each video is only a couple of minutes long, but captures important insights into what it takes for a fundraising offer to be successful. We hope you find it helpful!


  1. The School and Club Fundraising Landscape
  2. Is My Product Right for Fundraising?
  3. Different Models of Fundraising
  4. Testing Your Offer
  5. Supporting Your Fundraisers
  6. Marketing Your Offer
  7. How the Fundraising Directory Can Help You

Scroll down to watch each episode....

Episode 1

The School and Club Fundraising Landscape

Here we introduce our Insider Secrets for Supplier Success video and provide an overview of the school and club fundraising landscape in Australia.

Episode 2

Is My Product Right for Fundraising?

In this short video, we take a look at whether your product will be right to offer as a fundraiser in schools and clubs.

Episode 3

Different Models of Fundraising

In this video, we explore the range of delivery models for running a fundraiser, from direct sales to order-form sales.

Episode 4

Testing Your Offer

In what is perhaps the most important video in our series, we explore the important of testing your fundraising offer and how to go about it.

Episode 5

Supporting Your Fundraisers

This video looks at how you can support your fundraising groups once they are running a fundraiser with you.

Episode 6

Marketing Your Offer

This episode looks at different ways to market your fundraiser and the importance of measuring your return on investment.

Episode 7

How the Fundraising Directory Helps

In this final video in our series, we take a look at the role that we (The Fundraising Directory + Fundraising Whisperer) play in the fundraising landscape and how we can connect you with decision makers.


The Fundraising Directory is published by Direct Digital Publications Pty Ltd ABN 98 118 909 069

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