From start to finish... Creating inspired, bespoke new concepts and spaces that your students will love.

Stage one:


With over 30 years experience in the leisure and hospitality industry, Nina has the vision, passion, know-how and a wealth of expertise in creating new commercial concepts that drive footfall and increase sales and profits. Nina’s experience includes pubs & bars, restaurants, cafes, coffee shops, food courts, retail outlets, nightclubs & live music venues, gyms, social learning spaces; in fact any spaces were students like to hang out!
Developing a successful concept requires understanding and knowledge in a range of disciplines. Market and competitive research, emerging and fading trends, financial modelling and what-if scenarios, branding and brand evolution, supply chain issues, and even brand portfolio management (for Students' Unions that have multiple competing concepts or outlets) are all key.
Nina & Co. is one of the few agencies (if not the only one) in the UK that can take your project from conception through to build and launch!

Research & Insight

Research and insight to determine exactly what your students want and how you can appeal to a broader section of the student community and enhance the student experience. Including:
• Qualitative research via focus groups and informal student interviews.
• Quantitative research via web surveys, question cards and social media quizzes.
• Observational and ethnographic research by visiting your current outlets.
• Competitive landscape research and market trend research.

Concept development

Concept development post research including:
• Developing the concept strategy
• Determining the food and drinks offer if appropriate
• Creating the menu or assisting your chefs and catering manager
• Menu and PoS design
Marketing support, promotional calendars and sales drivers
Providing support throughout the crucial planning stage to ensure you hit budgets and your project comes in on time, and on budget. Working with your teams:
Creating robust business plans and cases to gain the necessary funding and/or Trustee Board approval.
Capex budgeting
Financial forecasting
ROI forecasting
Value Engineering if needed
Developing the Brand Personality: Brand values, promises, story, USPs and tone of voice.

Stage 2:

Design & Build

Designed to inspire, built for life; working with project teams throughout the UK to create awe-inspiring facilities. We deliver your dreams.
Nina & Co. offer a range of services tailored to each Students' Union’s specific needs. Whether you are carrying out a minor refurbishment or a multi-million pound new build we can provide robust advice and specialist support throughout your development.
Supporting you and the project team from RIBA Stage 4 to RIBA Stage 6 including:
Attending design, site and snagging meetings to support the Students' Union throughout your development
Working with the specialist sub-contractors (especially catering, bar, cellar and gym) to produce detailed drawings and designs, forecast costs for budgetary purposes and equipment specifications for M&E budgets.
Working with your team to ensure all designs and the fit out meet your expectations and deliver your vision.
Support and inform the architects, main contractor, M&E and sub-contractors as appropriate.
Troubleshooting where necessary.
Providing support throughout the tendering phase - QS, catering & bar specifications, and schedules of works. Recommend suitable sub-contractors for you to invite to tender.
Specialist sub-contractor project management.

GK Unions Student Hub at Medway Universities.

£4.6m capital project to convert the old Victorian swimming pool and bowling alley into a multipurpose student hub that includes a new cafe bar - The Deep End, offices, dance and theatre spaces and a new home for the Students' Union.

Bedfordshire Students’ Union.

Working across two campuses - Bedford and Luton to refurbish and develop two quite unique bars, both of which needed to introduce a food offer (with very limited facilities) to make them financially viable. Total capital costs for the two projects - £450k.

Birmingham City Students' Union

A challenging project that involved refurbishing a boring white cube and turning it into a stunning new cafe bar that packed loads of WOW! factor. Introduce food to the concept by installing a full commercial kitchen into the small space that was formerly the cellar. Total capital spend £190k.

Kent Union Park Wood Hub

£2.9m capital project to develop a student hub in the Park Wood residential area on campus. The new building includes Woody's (an iconic bar with a lot of heritage,) Essentials shop, two dance studios, a lettings agency, quiet study area, chill out lounge, and three terraces.

To take a look at Nina & Co's full portfolio click below:

Do you have a similar project in the pipeline? I’d love to hear from you. Give me a shout on 07971 899103 or email me on nina@ninanco.com.