A Baby's Eye Development
Baby's eye development has a huge role in this article. Baby’s are very sensitive to bright colours at birth. Their pupils remain constricted to limit the amount of light coming in. Their pupils enlarge and give them the ability to see different shades of light and dark after two weeks. When the retinas start to develop, the ability to see and recognise patterns improves. High contrast images and very simple shapes attract babies in the first few weeks, especially faces. Light is one reason why they use bright colours - it is easier for the babies to see. At 4 months of age, babies are able to differentiate between most shades of colour. Throughout this whole process they are developing their convergence (The ability for both eyes to focus on an object simultaneously), tracking, focus, and depth perception (The ability to perceive the world in three dimensions). This is important because it lets the baby react to colours which is what I will talk about on the next paragraph. This is one reason why most toy companies use these colours.