NIKI NEWD STRATEGY ON FINNISH AND RUSSIAN MARKETS

FINNISH MARKET - current situation analysis
  • INSTAGRAM: 167 FOLLOWERS, 20 POSTS (≈3 posts per week), average likes: 37 like/photo, average conversion: 22%
  • Facebook: 352 likes, 7 reviews
objectives
  • increase the brand identity
  • increase customers' engagement
  • indirectly increase sales
sm goals for 3 months
  • 1000 followers on Instagram
  • average conversion: 30%
  • 1000 likes on Facebook
packages offered by FOSTER FOR
description
  • content plan creation with the own NIKI NEWD media (dates, timing, posting)
  • account management including feedback, customers' engagement, hashtag analysis, creating targets etc
  • promotion: we use software, which allows potential customers to see NIKI NEWD
  • copywriting: creating the unique style, tone of voice, manner of speaking with existing and potential customers
  • paid ads in Instagram and facebook, including giveaways, special offers (40€ expenses per month included)
  • weekly report: since the account is young, it requires to follow the weekly results with the goals correlation
  • + if needed: bloggers and leaders of opinions (expenses are covered separately)
RUSSIAN MARKET -current situation analysis
  • short shelf life
  • once a month production
  • specific storage conditions
  • supply chain: delivery by FEDEX (expensive: ≈45 euro to Saint Petersburg and Moscow)
  • final product cost: 120 - 300 euro (≈7800 - 19500 RUB)
brand positioning
  • price competition with such brands as Carita, La prairie, La Mer
  • no brand awareness in Russia
  • no possibility to be presented in retail
strategy
  • pop-up presentation in Moscow and Saint-Petersburg (waiting for prices) in summer
  • work shop
  • social media brand awareness
  • leaders of opinions and bloggers (waiting for prices)
possible showcase - porta 9
Presented: ultra-fashion, popular and quite expensive clothing, shoe brands. Moscow and Saint-Petersburg.
our offer: 1500 euro + VAT (expenses are not covered) for 1 event (Moscow or Saint Petersburg)
  • event organization
  • smm
  • leaders of opinions
  • promotion
contact me via email or by phone: 0414931512

Report Abuse

If you feel that this video content violates the Adobe Terms of Use, you may report this content by filling out this quick form.

To report a Copyright Violation, please follow Section 17 in the Terms of Use.