Transcendentalism In Modern Society Matthew PAtrohay

Nonconformity

Coca-cola Advertising

Taste the Feeling

2016-Now

The large drink company Coca-Cola has a very interesting way of advertising. Unlike most companies that want to portray their product and its uses, Coca-Cola advertises a lifesyle. They show people enjoying life, and having a refreshing Coke as the secondary focus.

Without focusing on their product, they would have many consequences such as the possibility of a loss of revenue due to a smaller income for the cost of the advertisement. Since this would be an issue, most companies wouldn't even consider not focusing on their product, but Coca-Cola is able to do this due to their domination of the drink industry. They want to stand out of the crowd and be unlike any other company.

"For nonconformity the world whips you with its displeasure."

This quote from Emerson's Self-Reliance shows that the public will show their distaste of someone who stands out from the normal. Coca-Cola's way of advertising is connected to this quote since they have had people say that they are promoting wrong ideas and not directly showing what they are attempting to sell.

Self-Reliance

Movie : Good Will Hunting

The 1997 film Good Will Hunting starring Matt Damon and directed by Gus Van Sant is a good example of transcendentalisms self-reliance. Within the movie, Will Hunting has an extremely high IQ, yet he decides to work as a janitor at MIT. One day, he has the opportunity to solve a very difficult graduate-level math problem.

Later in the film, Hunting is pulled into multiple directions with people and companies wanting to take advantage of his high intelligence. He eventually decided that he needed to live by his own decisions opposed to depending on responsibilities given to him by others.

“Be yourself; no base imitator of another, but your best self."

This quote from Emerson's Self-Reliance fits very well into this film. This is mostly because of Huntings idea of making his own decisions and not having someone else tell him what to do. Hunting wanted to be himself, his best self.

Importance of Nature

Movie : WALL-E

WALL-E is a 2008 animated film directed by Andrew Stanton. The movie starts by showing how Earth has been completely covered in trash and all the humans left the now inhabitable planet. WALL-E is the last robot left on earth and he spends his life cleaning up the trash and keeping anything that seems interesting to him.

The movie strongly represents the importance of nature by showing that the planet, as well as human life, would be much worse off with the absence of nature.

“Nature is as well adapted to our weakness as to our strength.”

This quote from Thoreau's Walden is well represented within WALL-E. It shows that nature can help us as well as hurt us if we aren't careful. In the case of WALL-E humanity was not friendly to nature and thus had to leave Earth.

Favoring Intuition over Reason

Nick Woodman

Founder of GoPro

Nick Woodman, founder of the massive action camera company GoPro is a good example of favoring intuition over reason. He had always wanted to be an entrepreneur and own a successful company. He started out with two smaller and unsuccessful companies but eventually found the idea he was looking for.

His determination and gut feeling of future success was a large sense of motivation for Woodman. With his two quite unsuccessful businesses, he knew that even if he had encountered problems, he would eventually find success.

“Nothing is at last sacred but the integrity of your own mind.”

This quote from Emerson's Self-Reliance is shown within Woodman's motives to continue on with trying to create his own successful company. The quote tells that ones mind should do things on its own without the influence of outside opinions. In Woodman's situation, even though the general public criticized and were not in favor of his first ideas... he kept trying and eventually found large success with his little action camera.

Simplified Life

Johnny Depp

Johnny Depp is a very well known Hollywood actor that has appeared in many films. He lived a very busy life, but has recently changed things quite a bit.

Although is is a very wealthy millionaire, he and his family moved to a small village in France where they bought a large plot of land and he has been quoted by saying he simply "does nothing" all day.

"I wanted to live deep and suck out all the marrow of life"

This quote from Emerson's Walden is a good example of Depp's way of life. He wants to life life to its full potential and not have to worry about anything but his own life

DISCLAIMER : He actually sold this place and isn't living the very simple life he had at one point... but is still living life simply.

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