Shop windows They're omnipresent. They attract customers. They're entertaining.

It's an important channel for brand messaging
And to advertise products

But the problem is...

They are not part of the omnichannel customer journey

It's a black hole

Companies don't know who is looking at their products.

Companies don't know what products people are interested in.

Companies cannot use this data to personalize future touch points / interactions.

and

Products in the window are not easy to buy

The consequences

#1 Lost revenue

Customers stop at a window, they look at products and they are inspired now. If they want to learn more about these products, they have to enter the store or use google on their mobile phones.

but

Going in a store is time consuming and a physical barrier for many people. In addition, sometimes there is no store or the store is closed. The only option left is to use google on the mobile phone. This is a boring and not a frictionless experiences.

#2 Companies miss important source of data

Customer data - Capture new customer data and add behavior to customer data to retarget / personalize future interactions.

Effectiveness of current display - What products / campaign was effective? Getting immediate feedback by customers

The solution

Making shop windows interactive, more fun and frictionless for customers to buy / discover products.

Demo (Customer journey)

Customers get attracted by big displays that show immersive video content. Big overlay text invites customers to interact with display by using their (Facebook) messenger.

Customer sends a message to the displayed address. The big screen immediately shows "Hi {customer name}". The customer also receives a few action buttons as a reply in his messenger.

The action buttons allow the customer to control the screen. He can start videos or showing product information by tapping the product button or enter the sku.

The customer is interested in a shirt. He sends a message "Size L available?". He receives a reply "good news. We have your shirt in size L in stock. You find it in white, red or blue on the 2nd floor in the men's section."

A 2nd message appears with a bar-code coupon. "If you buy 2 shirts today, we give you 10% off."

He is also interested in a different product that is only available online. He places the order directly within the messenger.

Benefits for the retailer

1) By using the Facebook messenger, the company automatically captures this person's contact data. The whole interaction can be added to his profile.

2) More revenue by making window shopping easy and frictionless

3) They capture analytics about the effectiveness and products in the display

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