ABOUT ATTORNEY AT LAW MAGAZINE
Attorney at Law Magazine is a national B2B trade publication for and about private practice attorneys. The magazine focuses on the industry, its events, happenings and the professionals and firms that drive its success. The editorial is a collaboration of interviews with professionals, industry expert penned columns and articles about advancing your legal practice through marketing, practice management and customer service.
As a part of our editorial focus, we interview prominent attorneys, law firms and legal vendors nationwide in a variety of award sections, including National Attorney of the Month, National Law Firm of the Month and National Vendor of the Month.
Our website averages over 50,000 visitors each month with a Domain Authority of 42. Our new national newsletter will be distributed monthly and will feature new content submitted by marketing professionals and attorneys as well as featured interviews.
Past featured attorneys include: U.S. Supreme Court Justices, State Supreme Court Justices, State Attorneys General, Presidents and Officers of national, state and local Bar Associations, Managing Partners of large U.S. law firms, and many nationally acclaimed private practice attorneys.
THE POWER OF CONTENT MARKETING
Utilizing content marketing, Attorney at Law Magazine can develop a feature story on you and your practice (or your firm as a whole) and uncover the humanity and personal story behind the legal brand you’ve developed.
This technique is a top-notch marketing tool for professionals who need to build a foundation of trust with potential clients in their marketing – something traditional advertising doesn’t account for.
Through this marketing technique, you can connect with potential clients (and reconnect with past clients and referral sources) on a personal level.
Capitalizing on this marketing trend, Attorney at Law Magazine has developed a feature story package that allows attorneys to present their story in a magazine layout – harnessing the impact of a third-party endorsement from a recognized trade magazine.
THE ATTORNEY AT LAW MAGAZINE FEATURE STORY
One of Attorney at Law Magazine’s writers will conduct a phone interview to discuss your practice, your background, your outside interests and your philosophy toward the law and your clients. Through this collaborative discussion, you and the writer will begin the work on your story.
Once you’ve approved your text and submitted photos, Attorney at Law Magazine will provide a package of marketing collateral for you to capitalize on this unique marketing tool. Assets vary based off selected package.
THE WRITER
Attorney at Law Magazine's team of writers take a collaborative approach to each story. Through a phone interview they work with you to uncover the highlights of your career, the philosophy that drives your practice and the person behind the lawyer for hire. Through this discussion, you and your writer will begin to craft the story that will allow readers to feel as if they already know you, like you and most importantly trust you.
THE DESIGN
Beyond the personal and professional photos you will submit to our design department, our graphic artists will utilize stock photography, bold font layouts and well-placed pull-quotes to create a unique and engaging design that captures the attention of readers and compels them to read more.
THE DIGITAL FLIPBOOK
Utilizing flipbook technology, Attorney at Law Magazine will transform your PDF layout into an interactive digital flipbook. This flipbook will be housed on AttorneyAtLawMagazine.com for at least 12 months. Embed codes will be available if you would like to add the flipbook to your website.
STORY WEB PAGE
Utilizing a new software, Attorney at Law Magazine will design your story into a visually stunning web page that will grab the readers’ attention with movement as they scroll through the story. This story web page will be hosted on the home page of AttorneyAtLawMagazine.com for one month before it is moved to the awards archive page for at least 12 months. Embed codes will be available if you would like to add the story web page to your website.
THE PACKAGES
4-Page Package
- Professional 4-page magazine layout with mock Attorney at Law Magazine cover.
- High resolution PDF of magazine layout.
- Low resolution PDF of magazine layout.
- Placement on AttorneyAtLawMagazine.com home page for 30 days.
- Placement on award archives page for minimum of 12 months.
Cost: $1,750
6-Page Package
- Professional 6-page magazine layout with mock Attorney at Law Magazine cover.
- High resolution PDF of magazine layout.
- Low resolution PDF of magazine layout.
- Link to Digital Flipbook of magazine layout.
- Link to Story Web Page in interactive scrolling design.
- Social media graphics for online use.
- Award emblem for website and online use.
- Frame-ready oversized reprint design.
- Press release email from Attorney at Law Magazine for email distribution.
- Placement on AttorneyAtLawMagazine.com home page for 30 days.
- Placement on award archives page for minimum of 12 months.
- Right to submit three educational articles on marketing or your area of expertise for online publication.
Cost: $2,495
Note: if you’d like to purchase reprints of your magazine layout, talk to your customer services representative about pricing options.