The Keynote session featured an overview of 2017's Digital Trends from Econsultancy's Jim Clark, followed by an Adobe-contextualisation of the trends from Jamie Brighton. Download the slides here: Digital Trends 2017/Become an Experience Business
Three breakouts included case studies from Adobe, Hostelworld and Hargreaves Lansdown with 53, 70 and 64 attendees respectively. You can download the slides here:
- Identifying actionable insights from multichannel data at Adobe
- A Customer Journey with Hostelworld
- Building an agile digital foundation in Financial Services (Hargreaves Lansdown)
For customers who were unable to make the event, there are two follow-up resources. A summary of the event on CMO.com: Opportunities Enter When Marketers Open Up To CX plus a 3-part webinar series on Digital Trends 2017 which will also showcase outstanding Retail & FSI trends.