Customer Experience Forum DIGITAL TRENDS 2017

1 Morning. 5 Top Trends. 9 Speakers. 193 Attendees. #CXForum

Over 200 unique brands registered; 100 attended on the day.

85% Named or Target Accounts

to name a few....

$20 million Q2-4 Pipeline

Social Media Engagement

Total reach of Tweets from @AdobeMKTGCloud: 49,848

Total engagements with @AdobeMKTGCloud: 643

Total reach of #CXForum hashtag: 346,227 users

Number of users posting with #CXForum hashtag: 103

5 Journalists attended; 2 'known' press articles pending.

In Summary

The Keynote session featured an overview of 2017's Digital Trends from Econsultancy's Jim Clark, followed by an Adobe-contextualisation of the trends from Jamie Brighton. Download the slides here: Digital Trends 2017/Become an Experience Business

Three breakouts included case studies from Adobe, Hostelworld and Hargreaves Lansdown with 53, 70 and 64 attendees respectively. You can download the slides here:

For customers who were unable to make the event, there are two follow-up resources. A summary of the event on CMO.com: Opportunities Enter When Marketers Open Up To CX plus a 3-part webinar series on Digital Trends 2017 which will also showcase outstanding Retail & FSI trends.

Thanks for your support - until next time!

The Adobe Enterprise Marketing Team.

Created By
April Leatherman
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