PRINT - Contextual Information -
The text is a print advertisement released by UKIP (United Kingdom Independence Party) a few days before the EU referendum in June 2016. The image is of Slovenian refugees in 2015 who had crossed the border with Croatia during their difficult journey many fleeing war and persecution, and therefore did not originate in the UK. Then Prime Minister David Cameron who was leading the ‘Remain’ campaign said the poster was “wrong in fact and motivation”. Then leader of UKIP Nigel Farage tweeted “The EU has failed us all. We must break free of the EU and take back control of our borders”.
Question 1 – Forms - What shock tactics does the advert use? (12 marks)
Question 2 – Representation - How is the UK represented? (12 marks)
Question 3 – Institution - What does this advert tell us about the political party UKIP? (12 marks)
Question 4 – Audience - What effect might this advert have on the audience? (12 marks)
MOVING IMAGE - Contextual information
Humans (stylised as HUM∀NS) is a science fiction television series that debuted on 14 June 2015 on Channel 4. The series explores the themes of artificial intelligence and robotics, focusing on the social, cultural, and psychological impact of the invention of anthropomorphic robots called "synths". The series is produced jointly by AMC in the United States, and Channel 4 and Kudos in Britain. For one week in May 2015, the series was marketed using a fake shopfront for Persona Synthetics on London's Regent Street, inviting passers-by to create their own synth using interactive screens, and employing actors who pretended to be synths around central London. An accompanying Channel 4 trailer for the series in the style of an advert for Persona featured "Sally," a robotic servant described as "your new best friend." In addition targeted website banner adverts appeared on the ebay uk website leading to an ebay "buy it now" listing for a Persona Synthetics Robot.
Question 1 – Forms - What unusual techniques does the trailer use for marketing a new fictional television series? (12 marks)
Question 2 – Representation - How are the 'synths' represented? (12 marks)
Question 3 - Institution - How does the trailer promote innovation which is part of the Channel 4 remit? (12 marks)
Question 4 - Audience - What audience pleasures does the trailer provide? (12 marks)
EMEDIA - Contextual Information
Mumsnet is one of the UK's largest websites for parents. It hosts discussion forums where users share peer-to-peer advice and information on parenting, products and many other issues. Mumsnet also has a Bloggers Network with 5,000 registered bloggers and a network of 180 local sites run in partnership with local editors. The site that is now regarded as one of the most influential women's sites in the UK. In November 2009, then Prime Minister Gordon Brown, opposition leader David Cameron and many leading ministers took part in live webchats with Mumsnet users. In February 2013 Roberts and Co-founder, Carrie Longton, were assessed as the 7th most powerful women in the United Kingdom by Woman's Hour on BBC Radio 4. In your answers refer to the homepage only.
Question 1 - Forms – What techniques does the website use to try and keep site visitors coming back? (12 marks)
Question 2 - Representation – How is parenthood represented? (12 marks)
Question 3 - Institution – Mumsnet is a website which relies on advertising, how do they ensure that they maintain their own brand? (12 marks)
Question 4 - Audience – What audience pleasures are gained from this website? (12 marks)
Don't forget! You are being marked on your ability to...
- Focus on the question
- Use appropriate examples from the text
- Include media terminology
If you complete these tasks you could try to write your own exam question - find a contemporary moving image clip and come up with 4 questions that link to FORM, REPRESENTATION, INSTITUTION, AUDIENCE.