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MEDIA PRESS-KIT MYCHEL "SNOOP" DILLARD

BIOGRAPHY

Self-made Serial Entrepreneur, Mychel “Snoop” Dillard defines what it means to fail your way to success. Since 2008, Snoop has earned her title of serial entrepreneur---one who comes up with an idea, gets the company started, then goes on to a new venture-- by gaining real-world experience on how to start, operate and manage profitable businesses.

Snoop continues to lead the way by breaking barriers in male-dominated industries, such as entertainment and tech, while setting a new standard for future generations of female entrepreneurs.

Fear, doubt, and failure are among the many reason businesses fail, and people quit. But, Snoop believes overcoming obstacles in life is the best tool for success. WhoisSnoop.com highlights the recent achievements of Snoop, while documenting her journey with the world.

“Overcoming obstacles in life is the best tool for success.”

- SNOOP

PROFESSIONAL CAREER

PREVIOUS

Building Foundations, 2006 - Real Estate Company dedicated to the purchase, management and resale of rental properties

Profitable Productions, 2007 - Music artist and Model Management Company

Wet Dymez, 2008 - An exclusive calendar and DVD series that featured twelve of Nashville’s hottest cover models. Each product was sold online and in local music and movie stores.

KRD Media Group, 2009 - Founded in Nashville, TN, KRD Media Group was a talent management group dedicated to artist development including models, rappers, and more.

The G-Spot Lounge, 2009 - Located in downtown Nashville, the G-Spot Lounge catered to the sophisticated crowd of music city.

Caught-Up, 2010 - A weekly publication based in Knoxville, TN that featured the latest municipal arrest record mugshots, sold for $1 each. Among coverage areas included Knoxville, Western, KY; Louisville, KY; and Florida.

Posh Ultra Lounge, 2016 - Posh Ultra Lounge, an upscale nightlife experience located in the heart of downtown Macon, GA. Posh Ultra Lounge catered to top-influencers in Macon and surrounding areas, bringing a taste of Atlanta nightlife to Macon.

EARLY CAREER

Originally from Detroit, Snoop grew up in the inner-city with her two younger brothers. Her mother decided to relocate to Nashville, TN—where Snoop spent most of her teenage years. At fifteen, Snoop became a mother, but this did not deter her from striving for success.

Snoop knew at a young age she would to take an alternate path to success

Graduated from Vanderbilt University, At 20 years old, with a Bachelor of Science in Economics

Financial Advisor and Investor, While holding a real estate license

Laid off from her job In 2008 and decided, it was time to get serious about entrepreneurship

“I learned there’s no such thing as job security. I graduated from a top university, and still had to figure out a way to make money on my own terms."

- SNOOP

“Once I left Corporate America, I never really looked back.”

- SNOOP

The Birth of a Serial Entrepreneur

Snoop opened her first lounge in Nashville, called The G-Spot. Although it seemed like the right move then, within 90 days, she lost over $35,000 that she initially invested in the business. This was a pivotal moment in her career.

“It was only open for three months and I lost over $35,000. It was a huge failure, but it taught me a lot about the business and doing things the right way to protect your investment.”

- SNOOP

Snoop’s business Caught-Up was very successful and required little attention from Snoop. Her team included a business manager and a staff of employees, and she was fairly hands-off when it came to daily operations. A year after opening, out of nowhere, all of her employees quit. She found out her business manager started his own newspaper, which almost immediately put Snoop out of business.

“He stole all of the customers, the business model, and the money out of the company bank accounts, I was devastated.”

- SNOOP

Snoop bought her first party bus with the profits from a successful real estate investment. Founded in 2012, Party Bus Kings, specialized in mobile entertainment and courier services.
“After Party Bus Kings did so well, the rest was history.”

- SNOOP

Snoop is evidence that failure is a part of the process, and this is only the beginning of her success story. Snoop’s journey is a clear depiction of how adversity can be used as necessary building blocks for your success.

MEDIA FEATURES

Snoop continues to catch the attention of a diverse range of popular media outlets who want to learn more about the birth of a Serial Entrepreneur

COMMUNITY

Snoop is a strong advocate for service and pouring back into the community. Snoop has sponsored many events in Atlanta including a Back to School Skate Party and School Supply Drive in 2017; Girlz Business Camp in 2017 hosted by Ladies Who Brunch Atlanta in 2017 hosted by Ladies Who Brunch Atlanta, Youth Mentoring with Young Entrepreneurs of Atlantaan Annual Friendsgiving Food Drive at The Hookah Hideaway, benefiting ATL Mission; and Annual Do Your Dooty Diaper Drive, benefiting Children’s Hospital Atlanta; Annual Christmas Charity, to name a few.

Images: Annual Friendsgiving at The Hookah Hideaway, Young Entrepreneurs of Atlanta, Back to School Drive, Celebrity Basketball Tournament

Snoop plans to start a non-profit organization that provides shelter and advocates for at-risk youth and teen pregnancy. Snoop is interested in film writing and production and has enrolled in classes to learn more about the industry as well. With the success of both The Hookah Hideaway and Escobar Restaurant and Tapas, Snoop has decided to open a third entertainment venue in Atlanta, Members Only.

“I want to inspire others and I don’t limit myself. As a mother, daughter, sister, friend--- for all women-- there are no limits on who I can inspire.”

- SNOOP

"A TASTE OF SUCCESS"

Snoop’s ultimate dream was always to open her own night lounge. In 2014, Snoop’s dream became reality when she opened The Hookah Hideaway. Newly renovated in 2017, The Hookah Hideaway has grown into a late night Atlanta favorite.
IMAGE: (Girl Talk App Launch Party) - After a two year journey and an initial launch in 2015, Snoop continues to work with her development team to create the best technology for users. A new version of the app released in 2017 and is thriving in the iTunes store and coming soon to Google Play.
IMAGE: (Snoop & 2 Chainz at Escobar Restaurant and Tapas) - Within the first year of business, Snoop mastered how to work on the business instead of for the business by adopting classic business practices in her joint venture with 2 Chainz.
Snoop has been able to garner new audiences, including reputable women’s organizations, such as the Women Presidents’ Organization (WPO), who hosted an event at Escobar Restaurant and Tapas in early 2017.
IMAGES: (Snoop at WPO Event at Escobar Restaurant and Tapas)

BRANDING

SOCIAL

TWITTER INSTAGRAM FACEBOOK

Snoop continues to lead the way by breaking barriers in male-dominated industries, such as entertainment and tech, while setting a new standard for future generations of female entrepreneurs.
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