BIOGRAPHY
Self-made Serial Entrepreneur, Mychel “Snoop” Dillard defines what it means to fail your way to success. Since 2008, Snoop has earned her title of serial entrepreneur---one who comes up with an idea, gets the company started, then goes on to a new venture-- by gaining real-world experience on how to start, operate and manage profitable businesses.
Snoop continues to lead the way by breaking barriers in male-dominated industries, such as entertainment and tech, while setting a new standard for future generations of female entrepreneurs.
Fear, doubt, and failure are among the many reason businesses fail, and people quit. But, Snoop believes overcoming obstacles in life is the best tool for success. WhoisSnoop.com highlights the recent achievements of Snoop, while documenting her journey with the world.
“Overcoming obstacles in life is the best tool for success.”
- SNOOP
PROFESSIONAL CAREER
PREVIOUS
Building Foundations, 2006 - Real Estate Company dedicated to the purchase, management and resale of rental properties
Profitable Productions, 2007 - Music artist and Model Management Company
Wet Dymez, 2008 - An exclusive calendar and DVD series that featured twelve of Nashville’s hottest cover models. Each product was sold online and in local music and movie stores.
KRD Media Group, 2009 - Founded in Nashville, TN, KRD Media Group was a talent management group dedicated to artist development including models, rappers, and more.
The G-Spot Lounge, 2009 - Located in downtown Nashville, the G-Spot Lounge catered to the sophisticated crowd of music city.
Caught-Up, 2010 - A weekly publication based in Knoxville, TN that featured the latest municipal arrest record mugshots, sold for $1 each. Among coverage areas included Knoxville, Western, KY; Louisville, KY; and Florida.
Posh Ultra Lounge, 2016 - Posh Ultra Lounge, an upscale nightlife experience located in the heart of downtown Macon, GA. Posh Ultra Lounge catered to top-influencers in Macon and surrounding areas, bringing a taste of Atlanta nightlife to Macon.
EARLY CAREER
Originally from Detroit, Snoop grew up in the inner-city with her two younger brothers. Her mother decided to relocate to Nashville, TN—where Snoop spent most of her teenage years. At fifteen, Snoop became a mother, but this did not deter her from striving for success.
Snoop knew at a young age she would to take an alternate path to success
• Graduated from Vanderbilt University, At 20 years old, with a Bachelor of Science in Economics
• Financial Advisor and Investor, While holding a real estate license
• Laid off from her job In 2008 and decided, it was time to get serious about entrepreneurship
“I learned there’s no such thing as job security. I graduated from a top university, and still had to figure out a way to make money on my own terms."
- SNOOP
“Once I left Corporate America, I never really looked back.”
- SNOOP
The Birth of a Serial Entrepreneur
Snoop opened her first lounge in Nashville, called The G-Spot. Although it seemed like the right move then, within 90 days, she lost over $35,000 that she initially invested in the business. This was a pivotal moment in her career.
“It was only open for three months and I lost over $35,000. It was a huge failure, but it taught me a lot about the business and doing things the right way to protect your investment.”
- SNOOP
Snoop’s business Caught-Up was very successful and required little attention from Snoop. Her team included a business manager and a staff of employees, and she was fairly hands-off when it came to daily operations. A year after opening, out of nowhere, all of her employees quit. She found out her business manager started his own newspaper, which almost immediately put Snoop out of business.
“He stole all of the customers, the business model, and the money out of the company bank accounts, I was devastated.”
- SNOOP
“After Party Bus Kings did so well, the rest was history.”
- SNOOP
Snoop is evidence that failure is a part of the process, and this is only the beginning of her success story. Snoop’s journey is a clear depiction of how adversity can be used as necessary building blocks for your success.
MEDIA FEATURES
COMMUNITY
Snoop is a strong advocate for service and pouring back into the community. Snoop has sponsored many events in Atlanta including a Back to School Skate Party and School Supply Drive in 2017; Girlz Business Camp in 2017 hosted by Ladies Who Brunch Atlanta in 2017 hosted by Ladies Who Brunch Atlanta, Youth Mentoring with Young Entrepreneurs of Atlanta; an Annual Friendsgiving Food Drive at The Hookah Hideaway, benefiting ATL Mission; and Annual Do Your Dooty Diaper Drive, benefiting Children’s Hospital Atlanta; Annual Christmas Charity, to name a few.
Snoop plans to start a non-profit organization that provides shelter and advocates for at-risk youth and teen pregnancy. Snoop is interested in film writing and production and has enrolled in classes to learn more about the industry as well. With the success of both The Hookah Hideaway and Escobar Restaurant and Tapas, Snoop has decided to open a third entertainment venue in Atlanta, Members Only.
“I want to inspire others and I don’t limit myself. As a mother, daughter, sister, friend--- for all women-- there are no limits on who I can inspire.”