The World of Whiskey Bobby Stemm, Erin Blohm, Kara Schultz

Australia

  • Drinking Age: 18
  • Society: High individualism & Masculinity
  • Interests: Politics, Personal Finance, Cuisine, Sports, Humor
  • Peak Age: 25-44

Ireland

  • Drinking Age: 18
  • Society: High individualism & Masculinity
  • Interests: Politics, Cuisines, Comic books (humor), Sports
  • Peak Age: 35-44

United states

  • Drinking Age: 21
  • Society: Individualism & Indulgence
  • Interests: Cuisine, Politics, Humor, Sports
  • Peak Age: 24-44

Popular headlines

  • Australia: World Whiskey Day- May 18, 2016
  • Ireland: St. Patrick's Day- March 17, 2016
  • United States: Flavored whiskeys- December 2015

Recommendations

  • Focus on female consumers in U.S., Australia and Ireland
  • Push marketing and promotions during March
  • Focus on pairing with food and cuisine

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