Making Scouts social Matthias Leier Council Marketing associate

Why Social Media?

Social Media provides a quick, easy way to contact both members and non members.

Large potential reach for your message in and outside of scouting. and for charter partners, schools and other organizations
Interactivity and real time connection-Updating from your phone
Much easier than a website to update and maintain-ability for multiple contributors and content creators
Recommended Channel: Facebook, instagram, Twitter, Youtube, and Flickr
Setting up an account

The council suggests using "WLACC Troop Number" i.e. WLACC Troop 5000

If you use multiple accounts across multiple channels use consistent naming and images for profile photos etc.

Have a Scoutmaster or equivalent as an admin. Have at least three adults and three trusted, active youth as editors

Post at least once a week but no more than twice a day.

Create Campaigns

Incourage interactivity

Guide to safe Scouting

At least two adult administrators on the page. Don't use youth's last name. Don't post youth's contact info.

Make sure youth in the picture have signed a talent release. (Found in the Medical form)

Use good Judgement


Created with images by Calvin Lee a.k.a calvin83 - "Phone fever #1"

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