Petcare 411 A sales thing. December 23, 2016


411 at a Glance

Never Done Before: One Price List to Rule Them All

That's right. No more searching multiple price lists, wondering which one was most recently updated. Thanks to the work of Derrick Ramsey; the BDB, SPT, and Iams price lists have all been merged into one.

Click the button below to access the one price list to rule them all.

Petcare 411 is Moving... to Mondays

Your voice has been heard. In the New Year, you will see your trusted Petcare 411 published every other Monday instead of every other Friday. The first Petcare 411 of 2017 will publish on January 9.

Recommended Ad Groups – Dog and Cat

In our Sales Vision, we talk a great deal about the power of combining Dry + Wet + Care & Treats to build baskets.

Please click the buttons below and view the attached files that highlight the Dry, Wet and C&T items at various price points to create a nice ad block and display opportunity.

2017 Certificate of Insurance is Now Available

Click the link below to access the Certificate of Insurance for 2017

DOG & CAT Mainmeal

Marrobone & Jumbone Move to Exclusive Brands

Effective immediately, Marrobones and Jumbones treats will transition from Grocery Brands to Exclusive Brands. Click the button for the sales bulletin with more details.


UPDATE: Iams Dry Cat Bale Count Reductions

Click the button below for items that will begin shipping in a reduced bale count beginning Period 2 Week 1 of 2017. You can find "before and after" bale configuration specs in the bulletin.

PLEASE NOTE: This is an updated sales bulletin from the prior version sent out in October.


Temptations Supply Update

You've seen the previous posts and are aware of the Temptations supply constraints. As predicted, fill rates remain in the red. See below for the most recent update for Period 13 Week 1

2017 New Item List for Dentastix

See the bulletin and corresponding New Item List for new items, box fresh, and old items all on one spread sheet. Aaron Stottlemyer has color coded the old and new boxes, along with the New 2017 launch items.


UPDATE: Nutro Wet Dog

Check out the changes to the launch of Grain Free vs Wild Frontier for 2017. The launch will now include four Wild Frontier 3.5oz trays and four Wild Frontier 12.5oz cans.

•No changes to Wild Frontier 3.5oz tray specs.

•Wild Frontier can specs are currently in the process of being finalized, as soon as they are available they will be sent out via 411.

Greenies Fresh Look and Fresh Tools

Check out the bulletin for leads on new tools including a "Win the Reco" one-pager and a IRC Instruction Sheet. Also, you'll find details on the new packaging including:

• Brighter color blocking has improved the findability of GREENIES™

• Time to find decreased from 11 seconds to 9.7 seconds

• The GREENIES™ flavor varieties are now more distinctive on the shelf

• There is no direct impact to the customer, we will not be changing GRD, UCC, UPC, Pricing, or packaging specs at this time.


It can be difficult to keep track of who is doing what around here, so here's a list of all the recent org changes in sales, eComm, etc. This includes both internal moves (marked with an asterisk) and external hires. Be sure to look them up, say congrats and consider yourself informed.

Started November 28

Started December 12

Starting January 9

Project Atlas - Wave 1: It Didn't Suck!

Wave 1 of Project Atlas is complete. Check out the video shown at the recent Town Hall. You'll be glad you did.


Thanks for reading!

That's it. If you have any recognition or updates to share for the next Petcare 411, please email Aaron Shaver, consumer communications specialist.



Created with images by lightstargod - "dog model french bulldog" • blmurch - "Magic Bus behind the U-Haul" • Unsplash - "friends cat and dog cats and dogs" • cocoparisienne - "cat animal cat's eyes" • Sasha the Okay Photographer - "Dog"

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