WAGNERESTATES Listing Services and fees

Marketing Strategy


Fee Allocation

Silver Marketing Plan 6% (recommended as a minimum)

  • Conduct marketing consultation meeting to include pricing and marketing recommendations
  • Create a “property positioning statement” to help identify target prospect groups
  • Provide Realtor staging recommendations
  • Recommend tasks to prepare the property for the listing launch
  • Place the home in the local/regional multiple listing system (NWMLS) with multiple photographs
  • Add property listing on all relevant real estate web pages
  • Create a property specific website
  • Create a Facebook property page
  • Run Facebook ads
  • Run Google ads
  • Place a website sign rider on the yard sign
  • For homes priced at $1,000,000 and above, place in www.WorldProperties.com
  • Place property listing on company’s website
  • Take High Definition photographs of exterior views, key rooms, and special features
  • Take professional Video photography including Arial views
  • Create and reproduce a full color property brochure
  • Email color digital flier to a select group of agents
  • Weekly reports on market activity in the relevant area and price point
  • Weekly follow-up reports for showings
  • Hold an Open house for prospects on selected weekends
  • Create a digital property brochure on agent’s website
  • Implement additional customized marketing initiatives for the property
  • Request and Review Preliminary Title commitment
  • Negotiate the offers based on preferred sellers terms and conditions
  • Contract follow up thru financing and escrow process with cooperating buyers agent
  • Transaction Management till Closing
  • Key Handover to Selling Broker
  • Client Appreciation Program after Closing

Professional fee allocation of 6%

3.0 % professional fee paid to Selling Brokerage Firm/Buyers Agent

3.0 % professional fee allocated to marketing costs and to listing brokerage firm and Realtor for professional services

Gold Marketing Plan 7% (in addition to the Silver Marketing Plan services)

  • Create a bound property brochure book to include photos and description of home, area information, school info, neighborhood or building covenants and restrictions (or relevant documents), utility costs, property vendor lists, and other information as agreed upon by seller. This property brochure book will be available in the house for prospect review. Additional copies will be available upon request for serious prospects.
  • Advertisement in High End Real Estate Magazines e.g. Wall Street Journal, DuPont registry and Unique Homes
  • Create and reproduce mini-brochure cards - 200 of these will be provided to seller
  • Work with seller to create a room-by-room showing guide
  • Virtual staging
  • Just listed announcements to your neighbors via Facebook Ads(targeted)
  • Provide one hour consultation with a professional stager selected by Realtor
  • Realtor will be present for showings
  • Coordination of “sale ready” seller-paid initiative to maximize property marketability and speed the closing process (to include: pre-appraisal, pre-marketing home inspection, needed repairs, two hour consultation with decorator for home buyer)
  • Move out cleaning service

Professional fee allocation of 7%

3.0 % professional fee paid to Selling Brokerage Firm and Buyers Agent

2. 0 % professional fee allocated to marketing costs

2. 0 % allocated for professional services delivered by Brokerage Firm and Listing Agent

Platinum Marketing Plan 8% (in addition to the Silver + Gold Marketing Plan services)

  • Provide professional staging for entire home
  • Provide buyer’s home warranty
  • Implement additional marketing budget for customized print, PR, video, event or Online promotion
  • Incentive offered ($) to Selling Agent/Firm

Professional fee allocation of 8%

3.5 % paid to selling Brokerage Firm and Buyers Agent

2. 5 % allocated to marketing costs

2. 0 % allocated for time and professional services delivered by Brokerage Firm and Listing Agent


Regina Wagner +1 425 635 8839 or email to regina@wagnerestates.com

Fastest Multilingual Real Estate Consultant in the Northwest!
Created By


Regina Wagner

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