Uday Gajendar, UX Architect at Automation Anywhere • Updated 1/28/21
It is time to move beyond velocity-driven sprint metrics & short-term UX/UI fixes.
We need to answer questions about creating long-term value for customers, via "metadesign". This is my mission as a UX leader.
This transcends UX/UI, buttons & icons, wireframes, or Sketch files. Instead, what is the shape, structure, and pattern of the journey, service, or interaction being offered? How are marketing comms & tech features tied across channels and devices in support of customer moments? How do they enable a benefit that will be enjoyed – ensuring satisfaction or fulfillment – over the long run? Is your organization set up for achieving this? This is about intentional change for positive outcomes through discovery: molding critical frameworks + systems, guiding process + strategy with impact on culture. There are no JIRA tickets or burndown charts for this kind of work – it's truly at the strategic level. But it's vital for any business that values satisfied, returning customers. And I can enable your team to pursue this path - successfully.
"Metadesign" is the designing that needs to happen before the design itself. It's defining a foundation that can flex & scale. I can help you do this.
My Background
I'm Uday Gajendar. With ~ 20 years of corporate & consulting experience in Silicon Valley tackling complexity & ambiguity, I am a design leader focused on innovation for strategic value. I am a proven catalyst for design-led innovation, defining next-generation concepts & coaching start-ups on UX fundamentals. My specialities include creating visionary concepts for new business models, leading collaborations with engineering & product, and shaping a progressive design culture. I bring versatile expertise, for enterprise to consumer, desktop to mobile, and beyond.
My Education
My Approach
There is no formula for good design! Instead, it's based upon cycles of learning: understanding your stakeholders, modeling the problems, and visualizing possible solutions – all powered by creative, iterative thinking in a deliberate yet efficient way. Sure, this all sounds theoretical...until you ask Adobe, LinkedIn, Netflix, Google, AirBnB, Square, Uber – who all apply this proven model in their own unique ways. Not so theoretical anymore, is it? Read more about why I can't design without research > (and neither should you!)
On Design Leadership
What does it mean to be a design leader? I believe there are multiple facets which evolve over time per priority & context. The four facets of design leadership shown here amplify each other, fostering a cycle of optimism grounded upon coaching or sharing knowledge & passion, transmitting that value through impact, influence, and inspiration, whether working with startups, organizing conferences, or envisioning concepts. Leading by example is very much a big aspect, role modeling best practices for teams to embody.
UX Career Themes
There are four key themes that summarize the arc of my design career thus far.
Sketching: I am unabashedly an artist at heart, so I thrive on pen & paper sketching — fast and gestural — as my primary means of problem exploration & solution generation. Plus, anyone can do it! I can teach you how.
Systems Thinking: No matter what kind of problem I’m given, I always seek to understand the parts and wholes, the pathways and elements, how they all relate. Diagrams are fantastic storytelling devices to foster cross-team alignment & agreement for the most complex products. I print them out large (as much as 7 feet long) for maximum engagement!
Enterprise UX: My path organically swept across many companies bent towards large-scale software rich with complexity & ambiguity, deep into business productivity arenas. I find this problem space intellectually rewarding and rich with untapped design potential. Read more on why I design for Enterprise UX > I also help curate the annual Enterprise UX conference via Rosenfeld Media, along with the monthly community calls and newsletter.
Next-Gen Concepts: Naturally provoking speculative concepts to shift the design direction and motivate new business models, that’s a vital theme as well in my work. Sometimes you need to shake things up with something unexpected!
UX Talks
For well over a decade, I have spoken about UX topics at a range of popular industry conferences & corporate events around the world, from Austin to Bangalore to Sydney. It's my way of sharing professional insights, and learning through active dialogue with like-minded peers, all seeking to elevate our field.
My services in pursuit of metadesign
As a principal/architect-level design leader, I provide creative, strategic value for my clients & employers, who leverage the expertise I bring to solving complex customer problems. I provide coaching, promote "Design IQ" within organizations, deliver rapid expert design in a collaborative manner, and create innovative concepts for enhancing business models.
Useful Resources
Credits:
<span>Photo by <a href="https://unsplash.com/@bstefanik?utm_source=unsplash&utm_medium=referral&utm_content=creditCopyText">Boris Stefanik</a> on <a href="https://unsplash.com/wallpapers/colors/grey?utm_source=unsplash&utm_medium=referral&utm_content=creditCopyText">Unsplash</a></span>