Uday Gajendar, UX Architect at Automation Anywhere • Updated 1/28/21
It is time to move beyond velocity-driven sprint metrics & short-term UX/UI fixes.
We need to answer questions about creating long-term value for customers, via "metadesign". This is my mission as a UX leader.
This transcends UX/UI, buttons & icons, wireframes, or Sketch files. Instead, what is the shape, structure, and pattern of the journey, service, or interaction being offered? How are marketing comms & tech features tied across channels and devices in support of customer moments? How do they enable a benefit that will be enjoyed – ensuring satisfaction or fulfillment – over the long run? Is your organization set up for achieving this? This is about intentional change for positive outcomes through discovery: molding critical frameworks + systems, guiding process + strategy with impact on culture. There are no JIRA tickets or burndown charts for this kind of work – it's truly at the strategic level. But it's vital for any business that values satisfied, returning customers. And I can enable your team to pursue this path - successfully.
"Metadesign" is the designing that needs to happen before the design itself. It's defining a foundation that can flex & scale. I can help you do this.
From large corporate design groups to early/growth-stage startups, I bring a wealth of expertise benefitting any team.
I'm Uday Gajendar. With ~ 20 years of corporate & consulting experience in Silicon Valley tackling complexity & ambiguity, I am a design leader focused on innovation for strategic value. I am a proven catalyst for design-led innovation, defining next-generation concepts & coaching start-ups on UX fundamentals. My specialities include creating visionary concepts for new business models, leading collaborations with engineering & product, and shaping a progressive design culture. I bring versatile expertise, for enterprise to consumer, desktop to mobile, and beyond.
My design philosophy & methods are gratefully informed by various design schools and books.
My process involves cycles of learning via customer interviews & disposable artifacts that anchor crucial dialogues with stakeholders.
There is no formula for good design! Instead, it's based upon cycles of learning: understanding your stakeholders, modeling the problems, and visualizing possible solutions – all powered by creative, iterative thinking in a deliberate yet efficient way. Sure, this all sounds theoretical...until you ask Adobe, LinkedIn, Netflix, Google, AirBnB, Square, Uber – who all apply this proven model in their own unique ways. Not so theoretical anymore, is it? Read more about why I can't design without research > (and neither should you!)
On Design Leadership
Being a design leader is a dynamic, multi-faceted pursuit – for a team and the industry.
What does it mean to be a design leader? I believe there are multiple facets which evolve over time per priority & context. The four facets of design leadership shown here amplify each other, fostering a cycle of optimism grounded upon coaching or sharing knowledge & passion, transmitting that value through impact, influence, and inspiration, whether working with startups, organizing conferences, or envisioning concepts. Leading by example is very much a big aspect, role modeling best practices for teams to embody.
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