To launch Vitaminwater® and Smartwater® we knew that we had to get the product into the hands of consumers. To do this 50 Sprinter vans were wrapped to showcase the brands and equipped with refrigeration and sound systems.
The mobile units were launched in over 30 cities to facilitate product samplings and have direct consumer interaction at locations where the products were sold. The result for Vitaminwater® and Smartwater® was tremendous. Hundreds of events were executed and hundreds of thousands of consumers were able to sample the product and experience the brands.
As the #1 beer in the world, consumers expect Bud Light® to present an over the top experience. To exceed expectation, a two 18-wheeler mobile experience unit was engineered to was deployed to major entertainment events throughout the country such as SuperBowl XLII, Sturgis Motorcycle Rally and the ST. Louis Cardinal’s open day.
The mobile unit was managed by a highly trained, six person team and, when on location, would be transformed into a three level bar/entertainment unit that provided consumers with interactive activities within the unit, a skydeck and a Bud Light® sampling room.