FSF Partner NEWSLETTER June 2020

"Greetings. Our hope is that you all are safe and well during this time. We are pleased to release our June Partner Newsletter as the second collection of successes from around our great state. Additionally in this issue, we are excited to highlight more Industry Partners, and a new Rights Holder feature. The Foundation continues to explore innovative ways to advance our support of your outstanding success far into what is now our new future. We remain committed to providing relevant and effective resources to your efforts as we work together to invite the world to Come Play in Florida."
President & CEO


In the June 2020 edition of the Florida Sports Foundation's monthly Partnership Newsletter, we will highlight:

  • Sports Trade Shows & Conferences
  • Partner & Rights Holder Spotlights
  • 54th Annual AAU Junior Olympic Games
  • Amateur Sports (FSG & SSG)
  • Professional Sports Specialty Plates


If you plan on attending any of these shows or conferences listed below or would like to receive information on how to get involved with any of these events, please connect with Liese Abili or Demetrius Burse of the Florida Sports Foundation staff. Doing so will assist in synchronizing our efforts to assist with these opportunities together.


  • Connect Sports - September 2020 (Orlando, Florida)
  • S.P.O.R.T.S. The Relationship Conference – October 2020 (Colorado Springs, Colorado)
  • TEAMS 20 – October 2020 (Houston, Texas)


  • Smart Cities – August 2020 (Lausanne)
  • Leaders Week – October 2020 (London)
  • SPORTEL Sports, Media, Tech – October 2020 (Monaco)
  • Host City – December 2020 (Glasgow)

If your staff has any plans on attending or would like to receive information on how to get involved with any of these events, please connect with our staff so we can synchronize our efforts and assist with these opportunities together.



Brandon Little, Sports Business Development Manager blittle@daytonabeach.com

Welcome to the Daytona Beach Area, which hosts tournaments and championships on all levels from youth to collegiate and adult. Named a 2019 Readers' Choice Award Winner by SportsEvent Magazine for making memorable impressions and rising to the next level as a sporting event host. The area is known worldwide for the variety and caliber of its sporting activities and organizations.

In addition to three college and university campuses, the area offers multiple sports complexes and unique venues for every type of sport or event including the Ocean Center convention complex, Jackie Robinson Ballpark, Daytona International Speedway, Daytona Stadium and the DME Sports Academy.

In addition to our beaches, vibrant local dining scene, and arts and cultural attractions, many visit the Daytona Beach area for a multitude of world-renowned professional sporting events. Daytona International Speedway hosts the Rolex 24 At DAYTONA, DAYTONA 500 and Coke Zero Sugar 400 car races. Daytona Beach is also the U.S. headquarters of LPGA and NASCAR, and is home to the Florida Tennis Center.

The Daytona Beach area’s expansive beaches stretch along 23 miles of beautiful Atlantic shoreline, centrally located between St. Augustine and Kennedy Space Center on Florida’s east coast at the intersection of highways I-95 and I-4. Visitors can fly directly into Daytona International Airport, located just five miles from the beach. Additional airports in Orlando and Jacksonville are about an hour drive away.



Kimberly Morgan, Director of Tourism & Film Development (left) Joel Lamp, Airstream Ventures (right).

Small towns with big passions define Clay County. Located on the southwest border of Jacksonville, the destination provides a unique set of venues, opportunities, and experiences for events in a central location with easy access from three major interstates.

Clay County is a haven for those who love nature and the outdoors, whether you hike, run, ride, row, sail or swing a golf club! The county has magnificent professionally designed golf courses, numerous parks, boat ramps, walking and cycling trails, historic sites and two military museums in addition to the cultural hub at the Thrasher-Horne Center.

Clay County, having a big passion for sports, partnered with Airstream Ventures as its sports commission - bringing their expertise in event management, sponsorship generation, marketing, PR and media relations – to showcase this diverse sports destination.

This strong team of Clay County and Airstream Ventures invites you to host your sporting event or tournament in the beautiful landscapes of Northeast Florida. Come visit and see how we can put the big passions of our small towns to work for you!



Rob Sitz, President of Baseball Operations rob@RussMatt.com

DS Sports Ventures is a rapidly growing sports investment group powering inventive experiences, radical technology and progressive resources for our customers. Our unique approach towards advancements sets us apart from the masses as we create the standard for business development. DSSV centers our core values in education, pioneering development and passion driven vision. Our handcrafted team carries that vision they see for company enhancement and pushes it to the limit of limitless potential and opportunity. The DS Sports Ventures family values partnerships among bold community leaders, strengthening our team alliances for success within many realms of business. We are of the mindset to change the game, whether in the boardroom or on the field. DS Sports Ventures is one team, carrying multiple brands with unlimited growth and unforgettable experiences.

Some of the event companies under the DS Sports Umbrella are:

  • RussMatt Baseball
  • ProspectWire Baseball
  • Greater Orlando Baseball
  • Gem Softball Showcase

Interest in sponsorship opportunities? Click here.

The updated deadline for awards nominations is TBA. You will receive communication when a new deadline date has been established.





JULY 27-AUGUST 8, 2020

When the 2020 Sunshine State Games return to action in late July, it will be in partnership with the 54th AAU Junior Olympic Games in Brevard County.

This truly collaborative effort between the 130+ years old national Amateur Athletic Union (AAU) and the Florida Sports Foundation (FSF) through the Sunshine State Games will provide participation opportunities to a diverse athletic and coaching demographic.

By partnering with the Florida Sports Foundation, the AAU is able to enhance its overall event experience by adding new levels of competition and new sports not traditionally seen in the 50+ years of the event.The 2020 AAU Junior Olympics will be the sixth time in the event's 54-year history it will held in Florida and the second time in the Space Coast area. Previous hosts of the Games in Florida have been Jacksonville (1984), St. Petersburg (1990), Tallahassee (1991), Space Coast (1994) and Central Florida (2000). The AAU’s national headquarters have been located in Orlando since 1996.



The 2020 Sunshine State Games (SSG) schedule has the following upcoming events:

  • July 10-12: Lacrosse (Plantation)
  • July 11-12: Flag Football (Palm Coast)
  • July 18-19: Baton Twirling & Auxiliary/Dance (Virtual)
  • August 1-2: Fencing (Gainesville)
  • August 8-9: Archery (Newberry/Gainesville)
  • August 22: Triathlon (Clearwater Beach)
  • September 18-20: International Beach Games (Clearwater Beach)
  • October 3-4: Pickleball (The Villages)

For the latest updates on these events or for more information about the Sunshine State Games, click here.

The Florida Senior Games presented by Humana are set for December 4-13, 2020, in in the Greater Fort Lauderdale/Broward County area. En route to the games, 22 series qualifier events will take place. 12 of those events have concluded in the spring while 10 more remain in the fall. Click here to see the remaining opportunities in communities throughout the Sunshine State.



The Sunshine State Games and Florida Senior Games are always in need of volunteers to assist at the various festivals and championships throughout the year. Your support is always greatly appreciated. If you would like to get involved TODAY, please contact the Florida Senior Games and Sunshine State Games office at 850-577-7200 or games@playinflorida.com.


We love our professional sports teams. And one way to show that love is to buy a specialty license plate for the team or sport of your choice.

But did you know that by buying a Florida sports license plate, you are also supporting youth and amateur athletes, as well? Through grants made possible by the sale of these license plates, young athletes are able to gain the tools and experience they need to perhaps become professional athletes one day … and amateur athletes of all ages are given the opportunity to become more well-rounded individuals.

A portion of each tag fee (between $15-$25, depending upon the specialty plate) goes either to the team’s designated youth charity, is granted by the Florida Sports Foundation to support sporting events across the state, supports the Sunshine State Games and other sports development opportunities. The additional tag fee is tax-deductible.


Contact: Liese Abili | Director of Sports Development | labili@playinflorida.com