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UC Berkeley + Adobe CREATIVITY FOR ALL

UC Berkeley was one of the VERY FIRST universities in the world to partner with Adobe and bring EQUAL ACCESS to all students.

In true Cal fashion, this idea was groundbreaking and uniquely yours.

UC Berkeley has paved the way for other universities all around the world, who look to what your student leadership launched for inspiration.

Adobe Creative Cloud empowers every student with:

The ability to use your VOICE

The use of CREATIVE PROBLEM SOLVING to tackle wicked problems

The ability to share CORE VALUES

Collaboration with the COMMUNITIES you care about

Agency to CREATE THE FUTURE you want to live in!

"Create an Environment of Abundance" - UC Berkeley Strategic Plan

Adobe has a new partnership with Student Affairs to drive awareness at Golden Bear Orientation:

  • Four Student Graphic Designers from Student Tech Services collaborated with Adobe to design the 2019-2020 academic calendar, using Adobe tools
  • The graphic designers received professional feedback on their work and were able to add the project to their portfolios
  • Every single incoming Freshman student received a calendar at Golden Bear Orientation, all 10,000!
  • Adobe paid for all costs, including production and printing
Adobe Sponsored Cal Academic Calendar

Adobe has also partnered with Caltopia in the past to drive awareness.

Adobe at Caltopia, 2018

Innovative Design > DeCal:

Creative Lab > Free Design Classes

  • Creative Lab offers free digital design classes to EOP* Students and Qualifying Graduate Students
  • *EOP = Equal Opportunities program-low income (Pell grant), under represented & first generation students
  • This includes classes that use Photoshop, Illustrator, InDesign and Premiere Pro
  • Trend in EOP students utilizing Adobe classes for resume building and gaining marketable skills
EOP and Graduate Students attending a free class at the Creative Lab

Personal Branding Workshop

  • This event focused on "personal branding" and walked students through using Adobe IllustratorInDesign and Adobe Portfolio
  • Students walked away with a more refined brand which they can show to employers for future jobs and internships

Student Clubs

Adobe has continuously supported UC Berkeley student clubs by providing resources. imagiCAL is a creative consulting club that has offered dozens of hands-on training workshops for students.

Networking

Many UC Berkeley students have visited the Adobe offices over the years to network and meet with executives.

Faculty Workshops

  • Hands-on workshops offered for faculty, including an Adobe XD workshop led by Tara Knight from the Adobe XD product team
  • Faculty learn how to use the programs so they can teach their students and add more projects to UC Berkeley courses
  • Student media specialists also deliver workshops for faculty in the Academic Innovation Studio

Student groups from all around the campus, including the Haas School of Business, have collaborated on research projects initiated by Adobe that have won awards and been shared with executives.

As part of our special relationship, Cal students have often been invited to the Adobe offices.

UC Berkeley Students presenting at Adobe San Francisco Office on Gen Z research findings

Cal TV Partnership

UC Berkeley, Howard and UNC Chapel Hill students collaborating at the Adobe Employee Conference
  • Students from Cal TV were invited to attend an Adobe Employee Conference in Las Vegas in 2018
  • Students from UC Berkeley, Howard and UNC Chapel Hill received hands-on training and coveted access to professional production by collaborating with the Adobe creative production team
  • Students produced content that was shared on the big screen to over 10k Adobe employees, and via livestream to thousands around the world
  • Student participants were able to add this professional work to their portfolios and land jobs
"Attending the Adobe conference quite literally changed the trajectory of my career. I was entrusted with creating a short documentary where I interviewed various Adobe employees and my video appeared on the big screen. In that moment, I realized my dream of being a broadcast journalist could be possible." - Marisa Umeh-Burchess, ISF: International Human Rights Law, Media, Entrepreneurship ‘22

UC Berkeley Adobe Fellows

Adobe has made a significant contribution into the Adobe Faculty Fellows Program, which has a direct and unique impact on students as faculty build more digital projects into the American Cultures Curriculum.

Adobe Faculty Fellows receive an official diploma at commencement
"The Adobe projects allowed me to think about the class content more in depth. Instead of just reading from a book and writing a paper, thinking of creative ways to display my newfound knowledge was powerful and unlike any classroom experience I've had." - Chicano Studies 159 Student

The Adobe Faculty Fellows have presented to other educators and peers across the country, highlighting the success of UC Berkeley students and sharing student work:

Adobe Fellows leadership sharing student work and best practices at conferences

Creative Jam

Pauley Ballroom, 2/25 at 8:00 PM!

100 Student Competitors

Cash Prizes + Post Malone Box Seats

Feedback from industry professionals, including LYFT, VMWARE and FACEBOOK

http://cjam.in/berkeley

Creative Jam brought to you by: Student Technology Fund, Student Union and Academic Innovation Studio

Adobe Certification Program Launching:

Creative Lab planning to offer certification in Creative Cloud programs for undergraduate and graduate students.

LinkedIN Learning Partnership:

Over 950 Courses and 15k videos on LinkedIN Learning and counting!

Adobe Student Make It Center: Tutorials + Contests:

"The Creative Suite has been a great opportunity to discover career-defining skills not formally taught in coursework at Cal." - Jaydon Krooss, Cognitive Science '20
"I use the Adobe Creative Cloud in every aspect of my college career. Without the school's subscription to Adobe, I wouldn't be able to edit photos, view textbooks on my iPad or create videos. Anecdotally, every single person I'm living with uses the Adobe Creative Cloud every single day." Adriel Tan, Electrical Engineering & Computer Science ‘22
"Having access to the Creative Cloud has given me the chance to become fluent in so many softwares that are industry standard for so many job careers. Not only is it practical to be able to make content and produce our creative projects but it makes us all more skilled applicants and creators for when we graduate." Celest D'Amore, Cal TV Entertainment Director, Media Studies '21
Created By
Courtney Miller
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