13th Documentary Social Media Campaign

Film synopsis: 13th refers to the Thirteenth Amendment, ratified in 1865, which allows a loophole for slavery if someone is a criminal. It then delves into the history of this amendment, and how this encouraged whites to criminalize blacks in order to make enslave them. Fast forward to today, and black men make up a disproportionate percentage of our criminal justice system. The United States has 5% of the population, and 25% of the world's prisoners. This mass incarceration is due to efforts starting in the Reagan administration's war on drugs, and has only climbed since then.

Target audience: college students
ORGANIZATION Partnerships: BLM, EQUAL JUSTICE INITIATIVE, student aLLIANCE for prison reform
Bryan Stevenson (left) and Angela Davis (right) who contributed to 13th and could continue the conversation in the social media campaign.
Facebook would be used for many different types of posts, but primarily would be to send links on how to act on prison reform, as well as showcasing screenings and meet-ups going on around the country beforehand (so people can attend) and also afterwards to share highlights from the events.
Instagram would be used to showcase the work of different organizations that are empowering communities disproportionately and unjustly affected by mass incarceration, encouraging people to get involved with organizations in their own communities. Some examples of organizations include Life Pieces to Masterpieces, Equal Justice Initiative, and Student Alliance for Prison Reform.
Twitter would be used to share statistics on mass incarceration and links on how to combat it (similar to Facebook). There would also be a hashtag campaign #BeingBlackin5Words, which would give black individuals to define their own experience rather than being subjected to people's assumptions, stereotypes, or judgements. Black users could then tweet five words with the hashtag to amplify their voice in this discussion.
This campaign would hopefully inform college students of the issue of mass incarceration as well as encourage them to tackle it with smaller, attainable goals.

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