Facebook would be used for many different types of posts, but primarily would be to send links on how to act on prison reform, as well as showcasing screenings and meet-ups going on around the country beforehand (so people can attend) and also afterwards to share highlights from the events.
Instagram would be used to showcase the work of different organizations that are empowering communities disproportionately and unjustly affected by mass incarceration, encouraging people to get involved with organizations in their own communities. Some examples of organizations include Life Pieces to Masterpieces, Equal Justice Initiative, and Student Alliance for Prison Reform.
Twitter would be used to share statistics on mass incarceration and links on how to combat it (similar to Facebook). There would also be a hashtag campaign #BeingBlackin5Words, which would give black individuals to define their own experience rather than being subjected to people's assumptions, stereotypes, or judgements. Black users could then tweet five words with the hashtag to amplify their voice in this discussion.