Innovative Ways to Implement Pathways that Align with Current Creative Economy Industry Needs

Welcome and About Us

Sean Glumace - K-14 Career Pathways Statewide Technical Assistance Provider for Northern California & Adobe Education Leader

Angela Allison - K-14 Career Pathways Statewide Technical Assistance Provider for Southern California

Angela Gomez-Holbrook - Digital Media Arts Instructor, Coastline Community College

Nick Smith - Manager, Creative Market Strategy - Education Segment at Wacom Americas

Renah Wolzinger - Statewide Technical Assistance Provider for Data


John Howkins defined the concept Creative Economy in 2001 as

  • The creative economy deals in ideas and money.
  • It is the first kind of economy where imagination and ingenuity decide what people want to do and make. And what they want to buy.
  • The largest sectors are art, culture, design, entertainment, media and innovation.


  • Creative industry output totaled $374.5 billion (direct, indirect, and induced).
  • The creative industry generated 1.6 million jobs (direct, indirect, and induced), and those wage and salary workers earned $123.5 billion in total labor income.
  • Property taxes, state and local personal income taxes, and sales taxes generated directly and indirectly by the creative industries were $15.5 billion across all of California.
  • The largest direct job counts in California’s creative sector were entertainment (166,300), publishing and printing (144,400), and fashion (120,800). Together, these three industries accounted for nearly 60% of direct creative industries employment in California.

What is a WIOA?

How does WIOA effect me in the classroom and creating pathways?

First reauthorization of national workforce programs in 16 years

  • Many provisions took effect July 1, 2015; others July 1, 2016
  • Updates the law for changes in the economy
  • Emphasizes newer, proven strategies in workforce development
  • State WIOA plans submitted April 1, 2016
  • Local WIOA plans are due in early 2017


There are many definitions of career pathways. A few examples are

  • Small groups of occupations within an industry cluster
  • A sequence of steps by which a worker can progress to more demanding, higher-paying jobs


  • CAREER PATHWAY - The term ‘‘career pathway’’ means a combination of rigorous and high-quality education, training, and other services that—
  • (A) aligns with the skill needs of industries in the economy of the State or regional economy involved;
  • (B) prepares an individual to be successful in any of a full range of secondary or postsecondary education options, including apprenticeships registered under the Act of August 16, 1937 (commonly known as the ‘‘National Apprenticeship Act’’; 50 Stat. 664, chapter 663; 29 U.S.C. 50 et seq.) (referred to individually in this Act as an ‘‘apprenticeship’’, except in section 171);
  • (C) includes counseling to support an individual in achieving the individual’s education and career goals;
  • (D) includes, as appropriate, education offered concurrently with and in the same context as workforce preparation activities and training for a specific occupation or occupational cluster;
  • (E) organizes education, training, and other services to meet the particular needs of an individual in a manner that accelerates the educational and career advancement of the individual to the extent practicable;
  • (F) enables an individual to attain a secondary school diploma or its recognized equivalent, and at least 1 recognized postsecondary credential; and
  • (G) helps an individual enter or advance within a specific occupation or occupational cluster.



Communication between industry and education is key component that is many times left out of the local conversations. Engaging and LISTENING to what your industry partners need is critical. This can be in the form of advisory boards at a local or regional level as well as working with trade groups and organizations. Some examples:

  • Bringing in industry partners outside your comfort zone/sector to be in conversations. An example would be to work with agricultural and farming companies who are using drones and cameras in their field work.
  • Regional certificates and or degrees utilizing course offerings and labs to maximize the students time and ability to complete.
  • Integration of 3rd Party Certifications in the creative fields into all programs and or courses offered. If the age group is not appropriate to take certification, prepare at the lower levels for them to take certification.
  • Partner with creative economy equipment manufactures and or service providers for integration of best practices in the classroom, and continue those relationships to help drive the curriculum.
  • Build your decision making around Labor Market Information and other data in your local region and industry needs, not based on what teachers or programs are already in existence.

Much of this work does fall on instructors, but a strong framework of support both financially and structurally from administration and counseling is necessary to make the dialog sustainable.


“When I visited studios, I saw that the digital artists in those studios were using Wacom technology. I felt that our students ought to start on that technology from the first year, so by the time graduation came along, they were smooth, and it was part of their workflow, and they could walk into a studio and be effective from day one.”

— Rafael Goldchain, Applied Photography Coordinator, Sheridan College

  • Ensure your students are building the real world skills that employers demand and are able to fully develop their creative vision.
  • Enable students to develop job winning portfolios
  • Attract and retain more students who want to learn on the best technology and pursue careers in digital art.


Key to any creative field is understanding the professional workflow and process. Wacom is an example of an industry leader that has products in most of the major studios and design firms and are tightly integrated into those workflows. Having students learn and understand how those workflows operate will put them into a better position to be hired.

Teaching how to adapt to new technology is also important for the students to learn as new technology will be replacing what we have quickly in our new economy. Workflow may stay the same, just the technology changes.

Contextualization Across Sectors & programs

Working across programs is key in utilizing equipment and software purchases and to keep up to date with the technology needed.

This can be a critical stumbling block when connecting pathways to industry jobs if the technology and program content is not kept up to date in some sectors.

Combining resources on your campus or between schools is crucial in keeping up with the industry changes in technology. Make sure you know and understand FUNDING SOURCES! We are always updating and helping our programs to learn about what is available so it can be used to help the students.

Industry Certification

A key component of the new WIOA legislation, Perkins V, and other measurements for success in education is 3rd Party Industry Certifications. Providing a skills benchmark for students integration of these certifications can play a major roll in the employability and workflow integration in the classroom.

Questions or Comments?

Please feel free to ask us questions!

How to Contact Us

Sean Glumace | | @seanglumace |

Angela Allison |

Renah Wolzinger |

Nick Smith |

Thank you!

Created By
Sean Glumace


Created with images by Unsplash - "bridge walkway path" • freephotocc - "cup of coffee laptop office" • WordRidden - "365.209: Pathway" • ITU Pictures - "ICT Discovery Visit" • Unsplash - "pathway green grass nature" • Unsplash - "walking trail forest woods" • PIRO4D - "colored pencils stationery paper goods" • Clovis_Cheminot - "stylus wacom tablet" • StartupStockPhotos - "children win success" • FirmBee - "ux design webdesign" • Scott McLeod - "Question Mark Cookies 3" • doeth - "Snape Maltings" • GotCredit - "Contact"

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