Value is the description of lightness or darkness of a visual element
Value Contrast: the relationship of one element to another in respect to lightness and darkness. It helps identify the separate elements of a design.
Photography utilizes contrast to differ photos with each other. There are two main types: High Contrast and Low Contrast. High Contrast uses a wide range of values or a huge difference in the lightness and darkness in a design. Low Contrast uses a narrow range of values meaning there is not much difference in the lightness and darkness
Cyan, Magenta, Yellow, Black (CMYK) is used for offset printing or four-color process printing. Cyan, Magenta, and Yellow are subtractive primaries because when these are mixed they create black.
Subtractive Primaries deal with ink or pigment while Additive Primaries deals with light.
Format is the substrate or support for a graphic design. Format deals with size, shape, material, and purpose. Purpose must be shown when limited to sizes to capture the attention of people.
Contextual Constraints can be where and how the designs will be seen.
- Repetition: Repetition is created when you repeat some aspect of the design throughout the entire piece. Any element can be repeated: Font, Line, Bullet, Color, Design Elements, basically anything the viewer will visually identify.