I've decided that I should focus on my personal brand for this strategic brief. I felt that Adobe Spark is the perfect outlet for me to display my creativity to future employers, or those who may be interested in my services. With my life heading in the direction that it is I felt that this would be a perfect way to market myself and display what my personal brand is about. This will also allow me to standout amongst other candidates.

My key audience consist of PR, Advertising, and Marketing employers within the Louisville, Kentucky area. My audience ranges in the age group of 28-60 year olds, who have years of experience under their belt in their respective fields. I'm not sure if my audience is aware of the Adobe Spark products, but with the creative capabilities of this program I'm sure that they would be willing to explore ways to use it to create content.

Some of the unique characteristics I'd like to focus on is my creativity, my work ethic, and my ability to work with others to accomplish a common goal. I want to show my future employer why I would be an asset to their company/firm/brand. I want them to see all of the great things that I embody.

My objective is to market myself for future employers in the field I'm interested in, with hopes of it leading to an internship and possibly a career.

In order to convince my future employers that I can be an asset to their company, I will display my Adobe Spark page as a well to display my creativity. I will use this page to post my other accounts so that employers can get a wholistic picture about who I am. I also want to develop relationships want to display a list of the skills I possess such as writing, and research. I could use my Spark page as a way to connect employers to my other works so they can get a preview of what they'll be getting when they hire me as an employee or intern.