Girl Scout Cookies Marketing Plan Tahjee d and alvin p

1. Does this product solve a customer's problem? How does it accomplish this.

Girl Scout Cookies provide their highly desired cookies to customers nationwide. Examples include: the online delivery function on their website, nationwide delivery of their cookies all across the nation and the endless flavors of cookies for all consumers to enjoy.

2. Describes the products comp (Worldwide, Locally, Regionally and On the Web)

With Girl Scout Cookies pulling a revenue of $700 million a year, many cookie companies are left in the dust compared to this. Closest competition to these type of cookies is Chips Ahoy and Oreos, cookies that are available worldwide.

3. What is your target audience?

Our target audience is to reach adults male and female alike. Many kids will be selling these cookies and that is important to appeal to the adult consumers looking to buy the cookies.

4. What is your Price Point

Our price point is anywhere between $4-$6 per box of cookies. Ideally we want to ensure consumers that they are contributing more than just the money for snacks, the proceeds help go to help with events and activities for Girl Scouts to partake in.


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