To view the many apps available open the TV app and select store. And explore the many options with your customer.
Apps you can explore
- HBOGO $14.99 a month
- Starz $8.99 a month
- Showtime $10.99 a month
Once they have their apps they could also sign in to their tv provider on IOS 10 once they're signed in all they have to do is just open the TV app on iOS or Apple TV located in Settings>TV.
Just one app for all your channel apps. The watch now section shows all the TV content you're subscribed to.