Production Companies- These are the institutions that are responsible for the initial phase of making a film. Warner Bros. & Universal Pictures are both examples of production companies. Production is the actual construction of the text and the production company are responsible for developing the and script, selecting the director for their film, allocating a budget, casting and the filming of the text. Post-production they also have the role of editing. some people say that production companies are the most important institution involved in the process by which films are made as without them there would be no film.
Distribution companies-They finance the production companies during construction and any editing done post-production. Production companies will pitch their idea of a film to the distribution companies and they will look at who the target audience for the text and see if they are are a demographic that they can sell to they'll begin their marketing campaign. As well as financing the film they're also responsible for marketing and distributing it to cinemas and retailers. Only 1 in 5 films produced in Hollywood make box office, so the marketing campaign has to be successful. Distribution companies will advertise their films in magazines, on bus stops, billboards, television ads and most typically through film trailers. Recently distribution companies have been using more atypical methods to advertise films, they're using the internet a lot more now as it is becoming the norm.
There are many different types of distribution companies. The two main types are major and independent. Major distribution companies, such as the 'big six'- Disney, Universal, Warner Bros., Sony, Paramount Pictures and 20th Century Fox, are all in Hollywood and go for films with a large target audience that they can advertise to. They supply the production companies with huge budgets and have global advertising campaigns. Independent distribution companies, such as Studio Canal, go for films with more original narratives and smaller budget costs. These films normally have a niche target audience and so they are more suited to the independent companies as they have targeted advertising campaigns.
Which Production company and why?
We have chosen to stay with the production company that we created called Megaworks. We chose this production company because our piece has been made with a very small budget and we feel that a major/minor is best for our film as they specialise in films that conform to the conventions of mainstream & commercial and independent films. Our film has conventions that are split evenly over these two different categories and so we fell that a major/minor production company such as Megaworks would be best for our film.
Which Distribution company and why?
After doing research we decided that our film would be best distributed by Fox Searchlight Pictures. This is because they are a major/minor who specialise in the distribution of independent and British films. They are also the sister company of the major distributor 20th Century Fox, this means that they will have some knowledge with how to distribute to a mainstream audience, and as our film features some conventions of a mainstream film we can see this as being useful. We also found out that they distributed 28 Days Later, a zombie film that features a sort of narrative enigma that can be found in our film, so we feel like they're the right choice for us.