PLiNG: EU Distribution & Sales Commercial trading terms

About us

PLiNG Foods Pvt Ltd is the EU subsidiary of the PLiNG Foods India and was started with a vision to explore how to give consumers better and alternative choices. We began our journey by introducing 4 SKU's in the crisps category and 2 SKU's in the cereal category.

We are a Food Start Academy Alumni ( Bord Bia & Local Enterprise program for food startups ) and presently trade with retail brands like Spar & Amazon in India.

The Indian company is one year old and trades in more than 300+ retail outlets with the likes of Spar ( Bangalore ) , Big Basket , Bismi retail & Amazon to name a few.

The vision Of the company is to create a global brand that will reshape the food & beverage landscape

Product Range : Crisps & Cereals

Category : Ambient food

Product#1 : Casava Crisps

Pling Cassava crisps , the “lite chip” is made from a special variety of cassava . The “low carb” slices are processed in a fully automated plant, using healthier oil and flavoured with spices of superior quality, carefully selected and and blended, by international flavour experts, for your taste buds. In all, Pling is a crackling chip with 20% less fat than potato chips.

Flavours available :

  1. Buffalo ( 40g )
  2. Sour Cream & Onion ( 40g )

Product#2 : Banana Crisps

Made from freshly harvested Plantain,which is a rich source of essential vitamins and it is completely free from artificial colour and monosodium glutamate (Aginomoto).

Product USP

  • Better alternative than potato
  • The only product in it's category
  • International flavours
  • Packaging design created to attract impulsive purchase

Flavours available :

  1. Sour Cream & Onion ( 40g )
  2. Red Cheese & Onion ( 40g )

Product#3 : Choco Fills Ragi based cereals

Made with more than 50% Ragi on the outside, and 4 really delicious flavours on the inside. The Dal brings in the protein, and the absence of Maida keeps the gluten out. Best enjoyed by kids and the adults who refuse to grow up.

Product#4 : Jackfruit Crisps ( yet to be launched )

Jackfruit Crisps are made from vacuum fried jackfruit, to retain the wholesome goodness of the fruit. No preservatives or flavours. Every bite is unbelievably tasty and 100% healthy.

Product#5 : Roasted peanuts ( yet to be launched )

Commercial Terms

Snapshot view
Talk to our sales team to understand central billing rates.

Current Retail Presence

Press Mentions

Marketing support

Danglers / Posters / Promotional print

  • Any promotional poster or danglers to be used in point of sale needs to be requested with size specs and other details
  • Company will design & cover expenses for printing the same on a pro bono basis

Stands / Placement structures for retail

  • Will have to take request on pro bono basis

Brand Marketing

  • All brand communications are centralised and will be carried by out the company in a phased manner
  • We start with digital & social media activations
  • This will be followed by offline BTL activations as we reach more shelves

Seasonal / Promotiontional / Festival Offers

  • Distributors / partners could request for promotional offers which will be treated on a pro bono basis

Soft Launch Campiagn

A pre launch camera is live on digital/social media which has been well received among the the TG with more than 100+ entries in first 10 days of the campaign.

Post launch event

Post January once we have the products in retail shelves we will be starting with offline event activations such as the below :

These will be executed at regions/cities with significant sales numbers and prospect to increase.


Andrine Mendez

PLiNG Foods ltd



For any further queries reach us on : + 353 894981487 ( UK & Ireland )

Send all queries to

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