THE FILA STORY...IS A STORY OF ESSENTIALS:
What fashion dictates,
We don’t subscribe.
Those rules are for breaking
—unless they tailor to our style.
We are Self-Made Merchants of Culture,
Defining what drops next because
We wore it before it hit the runway.
That’s courage in its purest form.
We carry a century of crucial attention to detail
distilled into a single stitch of gold.
Aesthetics is how we experience the world.
And that experience is what allows us to
Stay woke & Be Spoken.