Vinnie Loves Beef Samantha Lam

About Vinnie Loves Beef

My Restaurant is called "Vinnie Loves Beef". Vinnie Loves Beef is an Italian sandwich shop and butcher shop. It is located in Kesington market, near multiple universities and is a local hub where many students, tourists and Torontonians of all ages gather to eat and hangout.

Persona

Research

Research of beef and cows and some vectored designs as well as logos.

10 Thumbnails

3 Roughs

Computer Final

Logo - Illustrator File

Store Front

Store Front - Photoshop File

Rationale

My restaurant logo design project was for a sandwich and butcher shop called "Vinnie Loves Beef". A simple minimalist view of a cow was used to depict beef with small drawings on the side of a fork and a cleaver to indicate what the shop is - an eatery and a butcher.

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