Our prototype is the QR code. We want to install the scanning feature in the SFMOMA app, so visitors can scan the QR codes that accompany with the artworks with the SFMOMA app. To accomplish this, we will collaborate with SFMOMA to create unique QR code designs for each individual artwork or collections. The QR codes can provide the important information about the art piece. It may have special features that allow visitors to interact with each other by providing a comment section for the artwork. Additionally, visitors could learn the history of the artwork. The code will link to a webpage where SFMOMA provides basic informational links to references about both the artist and the events in more detail.
The promotional role for our exhibition is to use multimedia. Our goal for the promotion is to maximize the population that the advertisements can reach. Nowadays, people interact with the internet more than they interact with people. We propose using different types of media to promote our exhibition. First, we will send out emails to subscribers of the SFMOMA newsletters to update them on the exhibition. Secondly, we want to put advertisements on MUNI buses and BART. When they post on public transportation or around the city, the commercials on the buses and trains can maximize the exposure of our promotions. The commercial becomes alive to people.
Our goal is to increase tourist visits, especially from China. There is a geographical advantage for SFMOMA. The increase of visitors among the tourist is free advertisement for our exhibition globally. The traditional way of spreading news and ideas is through people to people. In consideration of the huge number of Chinese tourists, we will also want to ask sponsorship from Chinese tech companies, such as Tencent. Tencent has a huge number of users on their websites and mobile applications, such as WeChat. This is where we got the idea of using QR codes as the link to the artworks for more detailed information.
Our target population are visitors who can not relate to the artworks from their own experiences and perspectives. Through this exhibition, we hope that this group of people will continue to visit SFMOMA and learn about the artworks through the use of our detailed database and opened comment spaces. Tourists are also another target population for our exhibition. Due to the large population of Chinese visitors to SFMOMA, we will use QR code as a way to connect with their mobile devices. The QR codes may be more familiar to the Chinese tourists, however, we also want to reintroduce the QR code as an artistic and educational way to our visiting population. We hope that our Chinese tourists will gain great experiences in SFMOMA as well as in San Francisco.
People who would like to sponsor and support our product would be companies like Tencent. For example, WeChat is a viable company because the app already has the QR code feature installed. This allows the users of WeChat to easily pull out their phone and scan the QR code for the information on the artwork. Overall, we want to have a win-win situation for the sponsors and our exhibition. This will be a great opportunity for these companies and artists to expose their technologies and artwork. Therefore, similar tech companies will be willing and able to sponsor us in the future.
Visual Walk Through Made With Cinema 4-D
All researched Photographs were from SFMOMA and SFMOMA ArtScope.