"crafting the EXPERIENCE your customer wants to have"

Every single one of us is shaping the customer experience, and we all have the ability to impact the customer's perception of Wilbur-Ellis.


Customer Experience (CX) is the product of an interaction between an organization and a customer over the duration of their relationship

it's any touchpoint the customer has with the company.


Billboards and Advertising

Delivery driver that shows up and brings the products

Sales Agronomist

Admin in the office

How do we measure it?

Customer retention
customer surveys
digital touchpoints

affecting the cx

  1. 20% of customers that have a bad experience leave
  2. Price sensitivity doubles when problems occur
  3. It is 5-7X more costly to gain new customers than to keep existing customers
  4. It is 5X easier to upsell or cross-sell to existing customers
THE cx flow

in order to develop a strategic relationship,there must be alignment between our culture & OUR CUSTOMERS.

How can you get involved in the Customer experience?

What does this all mean for an intern?

  • You have a first hand opportunity to learn about the ag industry and the people in it.
  • Find parts of the business that you enjoy and learn more about those areas.
  • Share your ideas, skills, and talents!
  • Treat this opportunity like your first job. Impressions count!

plan to keep in touch throughout the season

asommers@wilburellis.com |616.916.9077


Created with images by FelixMittermeier - "sunset panorama sky landscape nature clouds outlook"

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