Johnnie Walker Boutique London heathrow T2, april 2017

Largest display activation space within T2 Duty Free dominated by one brand.

Every eye catching due to the use of premium materials that Johnnie Walker have become known for in Travel Retail (ex: House of Johnnie Walker).

A display highlighting the aromas of Johnnie Walker Blue was center stage.

Partnered with the exclusive bottle design it's quite disruptive.

Additional wall unit space showcased the higher end Single Malt Club collection.

Overall a very disruptive and well executed activation, with premium finishes (copper, leather and wooden materials). The sensory experience elevated it further, in my eyes, giving consumers the opportunity to indulge in the product beyond tasting the liquid, which is especially beneficial when samplings are not always going on.

Thanks - Verena

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