SOUL Media Kit

As a global leader in consumer electronics, SOUL offers affordable high-quality audio, noise cancelling, and wireless products designed to keep you going with power, clarity and comfort in mind


For over 10 years, SOUL has provided the soundtrack to life with its high quality audio, noise cancelling, and wireless innovations. Designed in harmony with life’s hustle to keep you going, all SOUL products are created with power, clarity and comfort in mind. From commuting to hitting the gym, SOUL vibes with your daily grind by ensuring the right song is always playing in your ears. Using the latest technology, SOUL strives to deliver high-quality, high-functioning innovations for the best value.


SYNC PRO ($129.99)

With 150 hours of on-the-go playtime, these true wireless earphones are designed with dual microphones and unmatched audio call quality. They’re also ergonomically designed so you can stay connected no matter where your next Zoom meeting takes you. A perfect travel companion, SYNC PRO connects to your Siri and Google Assistant, while offering Bluetooth 5.0 connectivity, and a IPX5 rating for water and dust protection. Available now in Black and White.

S-FIT ($79.99)

Engineered with patented Freebit™ wing-shaped locks, these ultra-lightweight wireless earbuds offer a customized secure fit that stays put, whether running a 5k or taking an at-home HIIT class. An incredible value, the S-FIT outperforms other earbuds in its class in terms of playtime, ergonomic fit, price, and features. The S-FIT features Bluetooth 5.0, 33 hours of playtime, IP67 rating for water and dust protection, USB-C quick charging, and audio transparency mode for added safety. Available now in Red, Green, Teal, Pink, Black and Blue.

ST-XX ($69.99)

Lightweight wireless earbuds with Bluetooth 5.0 connectivity, IPX5 rating for water and dust protection, high-definition sound, and 20 hours of wireless playtime. Available now in a range of hues, including Lemon Yellow, Sakura Pink, Raspberry Red, Black, Navy Blue and Pure White.

S-GEAR ($39.99)

These sweat and water-resistant wireless earphones come in a portable carrying case that clips to your backpack, wallet, or gym bag to make sure you’re always connected. The S-GEAR features Bluetooth 5.0 for deep low bass and clear mids and highs, auto-pairing technology, 24 hours of playtime, IPX4 rating for water and dust protection, and a USB-C charging case. Available now in Red, Green, White, Blue, and Black.

S-STORM (pricing TBD)

From poolside to deadlifts, this weatherproof floatable wireless speaker features Bluetooth 5.0 connectivity, up to 20 hours of playtime, auto pairing and IP68 rating for water and dust protection. Available in July in Blue, Black and Beige.

BLADE (pricing TBD)

Our game-changing hearable, BLADE, launches in Q4 of 2020. This award-winning wireless experience features world-class audio performance with a heart rate monitor, AI voice coaching, and data tracking with the SOUL FIT App in real-time. When used together, BLADE and the SOUL FIT App creates a first-ever virtual gym that connects users to track and explore their training progress online in real-time.


SOUL signature sound curve was developed in 2010. Ever since, each SOUL product is designed with an emphasis on three key elements:


Our products deliver signature sound quality with powerful deep bass. The power that emanates from SOUL’s headphones and speakers gives listeners the intensity necessary to take their activities to the next level.


Our signature sound quality is coupled with unmatched and pristine clarity of mid and high frequency ranges. We do not sacrifice sound for bass or noise-cancellation. Hear the words in your favorite songs and movies with clear, accurate and balanced sound, as intended to be heard and not masked by over-pounding bass.


Our products are long lasting, provide a secure fit and are durable in construction. SOUL headphones are designed and engineered to be ultra-comfortable, lightweight and ergonomically designed for satisfying long listening sessions.


Since innovation is the backbone of our brand, we’re working hard to develop game-changing products in 2020. In this new chapter of SOUL, our vision is to be the world’s best fitness hearable company with a social ecosystem. Developed in our very own SOUL Lab, we’ll be unveiling the world’s first fitness ecosystem paired with our hearable, BLADE. An entirely new virtual fitness experience, our hearables will integrate A.I. coaching, data driven content, community engagement, gamification and music into a one-stop shop for all your fitness needs.

We expect to unveil additional smart fitness product innovations down the line, including smart bottles, smart jump ropes, and more.

For interviews and media inquiries, contact:

Jessica Lieu

Tyler Barnett PR & Marketing