PHYSICAL GIFS Twitter POSTCARD CAMPAIGN

CAMPAIGN SUMMARY

The objective: design unique merchandise for Twitter's sales team to send to clients on special occasions (Christmas, new product launches, promotions etc).

The idea: create physical gif postcards using lenticular printing. Lenticular printing uses lenticular lenses to produce printed images with an illusion of depth, or the ability to change or move as the image is viewed from different angles.

ORIGINAL CONCEPT

FINAL PRODUCT

Christmas Card
Thank You Card

THE RESULTS

  • 95% conversion on landing page associated with Christmas card (where clients could unlock exclusive research and educational materials)

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