20TH ANNIVERSARY CAMPAIGN
To mark our 20th anniversary, we created a communications campaign under the new tagline UNITING BUSINESS FOR A BETTER WORLD illustrated by a signature geometric SDG motif. The campaign peaked during five major events during the year: The SDG Media Zone in Davos (21-23 January) 20th anniversary Leaders Summit (15–16 June), our birthday (26 July), Uniting Business LIVE (21–23 September) and UN Day (24 October).
- Our special 20th anniversary film, narrated by Sanda Ojiambo and featuring the UN Secretary-General António Guterres, Lise Kingo, Paul Polman, Sir Mark Moody-Stuart and many of our key stakeholders and founders, tells the story of the mission of the UN Global Compact
- Over 12,000 video views (most watched video in 2020)
SDG MEDIA ZONE AT DAVOS
We launched our 20th anniversary campaign in Davos by producing the UN’s SDG Media Zone on the sidelines of the World Economic Forum in January.
Over three days, we convened 91 CEOs, Government leaders, UN heads, activists, influencers and entrepreneurs in 46 short panel discussions broadcast live on UN Web TV to a global audience.
Our videos were viewed 147,000 times and our social media content received 1.6 million impressions and 21,000 engagements.
UN GLOBAL COMPACT LEADERS SUMMIT
More than 22,000 people attended our Leaders Summit, 15–16 June, making it the largest-ever UN convening of global business leaders.
Speakers included German Chancellor Angela Merkel and the Presidents of Botswana, Colombia, Costa Rica and Ethiopia as well as the President of the UN General Assembly, the UN Secretary-General and dozens of CEOs and business leaders.
Over 26 hours of continuous programming, this virtual event chased the sun moving from one timezone to the next. Together with our 69 Local Networks, we engaged leaders in five continents to discuss the response to three interconnected global crises — health, inequity and climate change.
- 590 million impressions in potential media reach in May and June
- 850,526 social media impressions, 19,664 engagements & 2,477 new followers within a span of 2 days from 15–16 June
- 20+ highlight videos produced in the lead up to the Summit and months after, reaching an additional 275K social media impressions
SOCIAL MEDIA HIGHLIGHTS
On 26 July, UN Global Compact staff and stakeholders around the world marked 20 years since its launch by UN Secretary-General Kofi Annan who wanted to bring business and the United Nations together to give a human face to the global market.
From humble beginnings, the UN Global Compact has grown from just 44 companies to more than 11,000 whose CEOs have committed to uphold the Ten Principles and to report back annually on their progress.
With the world in lockdown and leaders unable to travel to New York, our virtual event convened global business on the sidelines of the opening of the 75th session of the UN General Assembly, from 21–23 September.
More than 12,000 people registered for the three-day event which included our annual Private Sector Forum on Monday, the inaugural Global Impact Forum on Tuesday and the SDG Business Forum on Wednesday. As in previous years, UN DESA and ICC joined us to co-host the SDG Business Forum, giving us an opportunity to strengthen our reach and partnerships with these organizations.
By convening our stakeholders online, we reduced our carbon footprint by 98.5% compared to the year before.
- 934 million media potential reach during the months of August and September in the lead up to Uniting Business LIVE and during the event.
- 438,575 social media impressions, 8,034 engagements, 994 new followers within a span of 3 days from 21–23 September
UN DAY ACTIVATION
With the ambitious goal of reaching the 10 million people who work for signatories to the UN Global Compact, we marked UN Day by embarking on a global social media activation campaign in partnership with UN75.
By inviting them to share a framed selfie on social media with their colleagues and friends, our aim was to engage employees whose daily work for UN Global Compact companies advances the Ten Principles and the Sustainable Development Goals.
The activation – executed in six languages – failed to reach 10 million but resulted in extraordinary metrics encouraging us to keep going next year. For example, 69% of users completed the activation, and 94% shared it via their personal social media — racking up a social reach of 1.9 million impressions.
UNITING BUSINESS TO RESPOND TO THE PANDEMIC
As the public and private sectors struggled to respond to the global COVID-19 pandemic, the UN Global Compact went into overdrive to encourage businesses to step up and take action. In addition to publishing a series of business briefs, we produced a weekly series of virtual Academy sessions openly broadcast on Zoom and YouTube. These live panel discussions featured experts from different fields and sectors discussing how the private sector could best respond to the pandemic and position themselves to recover better, stronger and together.
From April to June, 16 sessions were produced with 59 executive-level speakers, drawing 21,000 registrants from 87 countries. The series led to 5,738 new leads, which was the Compact’s highest performing marketing campaign of 2020.
85% of post-session survey respondents said they would recommend the UN Global Compact Academy to a friend or colleague and 79% felt that the series helped them understand the necessary policies and procedures for responding to COVID-19 in the workplace.
TOP TIER MEDIA COVERAGE
- The Guardian | Covid-19 pandemic is 'fire drill' for effects of climate crisis, says UN official
- The Telegraph | Why it is smart to invest in the planet
- CNBC Africa | Sanda Ojiambo on how African businesses can emerge stronger from COVID-19 crisis
- Nation Africa | African businesses can emerge stronger from Covid pandemic
- Business Africa | How can resource-rich Africa thrive in global markets?
- Al Jazeera English | Could a green recovery create jobs and reduce extreme poverty? | Counting the Cost
CEOS TAKING ACTION
As business leaders around the world scratched their heads wondering how to best adapt their operations and strategies to respond to the global COVID-19 pandemic, we asked CEOs of UN Global Compact companies to share their ideas and advice. Our open video series titled “CEOs Taking Action” attracted 241 video submissions and was viewed 4,040 times.
NEW CEO & EXECUTIVE DIRECTOR, SANDA OJIAMBO
On 22 May, UN Secretary-General António Guterres announced the appointment of a new UN Global Compact CEO and Executive Director. Sanda Ojiambo, a Kenyan businessperson, officially took over leadership from Lise Kingo at the Leaders Summit on 16 June. The announcement was met with a very positive reaction on social media and received good pick-up through traditional media channels.
SOCIAL MEDIA HIGHLIGHTS
- Reuters | Sanda Ojiambo: ‘There’s a lot of work to do in the Global North as well as the Global South’
- Devex | Q&A: New UN Global Compact CEO Sanda Ojiambo on changes to come
- CNBC AFRICA | In conversation with Africa UN Global Compact CEO Sanda Ojiambo
- Business Daily Africa | Guterres names Safaricom sustainability head as UN Global Compact boss
- Outrage and Optimism Podcast (hosted by Christiana Figueres, Tom Rivett-Carnac and Paul Dickinson) | Everything is possible with Sanda Ojiambo | Outrage and Optimism Podcast
TOP PUBLICATIONS IN 2020
IMPACT AT COUNTRY LEVEL
POWERED BY 69 GLOBAL COMPACT LOCAL NETWORKS
Around the world, the Global Compact Local Networks translate our Ten Principles into action at the national and regional level. They help companies understand what responsible business means within different national, cultural and language contexts and facilitate outreach, learning, policy dialogue, collective action and partnerships. With a One Global Compact approach, these independent, self-governed and self-managed entities work closely with the UN Global Compact in New York and act as a point of contact for UN Global Compact signatories in a country.
In October 2020, Global Compact Local Network Mauritius and Indian Ocean Region was introduced, bringing the total number of Local Networks to 69.
LOCAL NETWORK HIGHLIGHTS
- UN Global Compact launches first regional network in Africa
- Global Compact Network Netherlands Celebrates SDG Flag Day
- Global Compact Thailand plans to launch 998 sustainability projects by 2030
- Responsible Business Conduct In Peru
- Spanish SMEs Week: Promoting the integration of sustainability and responsible recovery from COVID-19
- Todos por Paraguay raises funds for COVID-19 response
- Global Compact Network Georgia harnesses media to promote SDGs