Max Musings The World is Changing A lot...Sort of

The rapid growth of social media, ultra targeted marketing, and rapid platform changes has created a burgeoning need for creatives.

The need for interactive design is at a premium.

The biggest challenges facing companies (in-house and agency) is attracting and retaining talent. 

1/3 of creative employees are actively thinking about leaving their job in the next 6 months.

  1. Doing worthwhile work
  2. Feeling appreciated
  3. Interested in their work

Creating a culture that is actually great is challenging.

  • People fear change.
  • Futility can keep people from believing change is possible.
  • Your product is trust and confidence - Client empathy
  • Obsessing on fundamentals
  • Growing everyone's creative process
  • Regular, consistent coaching
Experimentation...Not Implementation
Every company is dysfunctional

Creative Directors

  1. Lots of thoughts but...
  2. Tier your work
  3. Encouraging deep brand understanding

Furthering the career of the creative

Access is more important than quality
We need to be able to do more on more devices
Design thinking breaks down...when we don't ask the right questions.

Magic Circles

Short form is becoming key.




Some Self Reflection

  1. Client Empathy
  2. Magic Circles
  3. Listening
  4. Fundamentals
  5. New Skills
  6. Taking responsibility
  7. Story is king
  8. 60-75 Days of processing


Created with images by WDnetStudio - "social media facebook twitter" • Bex.Walton - "Kate Spade Saturday's Meatpacking pop-up shop" • JeepersMedia - "eBay" • Janitors - "Qualcomm" • WikiImages - "laser laser experiment light beam" • FrankWinkler - "ruin decay home" • stevepb - "keys open locks security" • FirmBee - "office freelancer computer" • geralt - "primate monkey orang utan" • Kristina_Servant - "Magic" • PublicDomainPictures - "teammate rugby circle" • madmack66 - "Steel construction" • pgbsimon - "backbend acrobat girl"

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