While at Amazon Publishing, I developed and designed the creative vision and content strategy, managed teams of creatives, produced, art directed, QA'd, and launched the inaugural Kindle In Motion product. Pulling from my work history as an Executive Producer, Creative Director, and Product Manager, I approached Kindle In Motion similar to the short-form video, cinematic process, while retaining several distinct differences.
• My "Kindle In Motion" titles received a minimum of 4.5 out of 5-star review (out of 240, 615, 279, and 405 reviews), and one received Best Seller within 30 days of launch.
• Led a brainstorming/think tank that generated seven pre-patent applications.
• Built framework that reduced production costs by 55% and enabled program to scale 10x the following year.
• Led the full lifecycle of product development; including ideation, strategy, design, development, implementation, and testing.
• Developed ideas through creating scenarios, sketches, storyboards, wireframes, motion studies, mock—ups, and prototypes.
• Championed concepts and ideas to diverse groups of developers, editorial leaders, and executives in ad-hoc and formal presentations.
• Drafted, edited, and presented content proposals that supported and advanced Amazon Publishing.
• Collaborated with editors, developers, designers, product managers, internal business partners, and other subject matter experts.
• Collected and analyzed data to support further iteration and decision-making.
• Authored extensive RFPs, SOPs, Creative Briefs, author goals, templates, and systems to scale the program.
• Worked with legal team to review contractual terms and conditions related to new and ongoing agreements.
• Delivered feedback and coached artists to improve material.
• Recruited and developed junior creatives and Identified, on-boarded, and built a nationwide roster of vendors.
• Led resources allocation for projects and team.
• Generated, proposed, and executed compelling storytelling solutions ideas based on specific content needs.