SUICIDE IS THE THIRD LEADING CAUSE OF DEATH IN ATHLETES
In January 2013, Brian Hainline, a neurologist, was appointed as NCAA’s first Chief Medical Officer. He said that he was going to make mental health as well known and as understood as concussions have become within the last ten years. This campaign is to hold him accountable.
- Green week for athletes at games, especially ones that are televised
- Forums and information sessions about mental illness and resources at colleges and universities
- Nike shows a picture of support on their Instagram everyday for a week
- Benefit concert at Oregon University, where Nike was founded
INSTAGRAM: team with Nike to create a week of support. At least once a day have a photo of a different athlete either wearing the color with the hashtag as the caption, or a team wearing the accent colors in their uniform, or simply holding up a sign with the written hashtag. Photos should be posted at approximately 8am, 1pm, and 9pm. This the typical beginning, middle, and end of the day for a college athlete, and therefore when they'll be checking their social media accounts.