Low and High contrast are used to make this drawing of Captain Picard.
Texture: is the tactile quality of a surface or the representations of surface quality.
- Tactile Textures are real. We can actually feel them.
- Visual Textures are illusionary. They give the impression of real textures.
- Pattern or the repetitive arrangement of elements can create texture.
A pattern is used to make the shirts in star trek.
This is the texture of a planet.
- Hue is the name of the color. Example: Cyan, Magenta, Yellow, Black
- Value is the range of lightness or darkness of a hue. Example: Light Blue, Dark Blue
- Saturation is the brightness or dullness of a color.
- RGB stands for Red, Green, Blue which are the three primary colors when working with light. All colors seen on a monitor or screen are created using the RGB model.
- CMYK stands for Cyan, Magenta, Yellow, Black which is used for offset printing or four-color process printing.
Format: the substrate or support for a graphic design.
- Format deals with size, shape, material, and purpose.
- Contextual Constraints can be where and how the designs will be seen.
- Budget is also a contextual format
Contrast is created when two elements are very different.
Types of Contrast
- Size - Use various sized elements to create contrast
- Color - Complementary colors are easy ways to create contrast. Use colors that are very different from each other.
- Shape - Use different shapes to create contrast
It goes from a red-orange to shades of blue.
Repetition is created when you repeat some aspect of the design throughout the entire piece.
Any element can be repeated.
- Design Element
- Spatial Relationships
- Anything the reader will visually recognize
Red, blue, and yellow are repeated.
The same uniform is repeated and in the background blue is used heavily.
Alignment is placing items on a page so they have a visual connection with something else on the page.
- When items are aligned it creates a stronger, cohesive unit.
- Even when elements are physically separated from each other, if they are aligned there is an invisible line that connects them.
- Alignment tells the reader that different elements belong together.
The crew is aligned to show they are a cohesive unit.
Proximity is when you group related items together.
- Group related items so the viewer sees them as one cohesive unit.
- Items that are NOT related should not be close to other elements.
Kirk and Spock share a close proximity to enunciate their roles as two parts of a whole person: the mind and the soul.