In 2018 Vicenta had 3.2 hectares of coffee plants that, due to poor management, were unproductive. The coffee she produced was of a low grade and, as a consequence, sold at a low price. Change and opportunity came when her cooperative, TodoSanterita, became involved in USAID’s Coffee Value Chains Project which provides training in coffee cultivation, pest and disease control, soil and water conservation, marketing, and climate change adaptation practices. Working side by side with her sons, she was able to turn her unproductive land into an income generating opportunity. USAID is working with 15,000 small coffee producers and their families, in three clusters in the departments of Huehuetenango, Quiché, and San Marcos to improve nutrition, resilience, and increase economic opportunities.
“We are cultivating hope and we harvest a better future for our communities with the skills we learned from USAID.” - Doña Vicenta
USAID focuses on improving agricultural technical skills, gender equality and social inclusion, and empowering women and young people to become active members in their communities. As a female grower and a widow Vicenta is no stranger to challenges. Her experiences and perseverance have made her a role model for other women in her community, motivating them to take control of their own future’s.