It’s not that we have anything against fitness models, it’s just that we have a hard time relating to them (and their 6-packs). Weight Watchers shared in our pain and came to us for a solution. After briefing a handful of Cavan photographers, Weight Watchers was delivered a unique array of images that could genuinely resonate with their health-conscious audience.
THREE PHOTOGRAPHERS : ONE DP : TWO DAYS : ONE EASY SOLUTION : HUNDREDS OF CUSTOM IMAGES AND VIDEO CLIPS
Credits:
Cavan Images