I worked with the Utah Shakespeare Festival during a very exciting transition. Because they were opening the Beverly Taylor Sorenson Center For the Arts that summer, they decided the time was right to re-brand themselves. Their logo, in particular, required careful consideration as the new symbol needed to be something that both embodied the values of the organization and resonated with the audience. Further complicating a re-branding was the fear of a backlash against this new identity, because so many patrons were attached to the old logo. To explain the reasoning behind the change we created this video. It received over 16,000 views, nearly 400 reactions, and 25 comments on their Facebook.
Every year, over 3,000 high school students travel to Cedar City for the Shakespeare Competition. My job for this was to collect photos of all the events and compile them into a slideshow. What was most difficult about this project was the turn around time. I only had 36 hours to gather photos and arrange them into this project. It was rewarding to hear from Michael Bahr (The education director at the Festival) say I had "raised the bar" for this component, and that they will use both the video's structure and my strategy in the future.
